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Adidas sues Wal-mart

by Luigi Lugmayr
Sports gear maker Adidas is moving against the world's largest retailer because of breach of their trademark rights. Supposedly Wal-mart has copied Adidas shoes. The Adidas Group confirmed that legal proceedings are... Read more Jun 18 2008, 5:00am CDT
 

Adidas & Samsung Team Up to Fight Nike+ iPod

Adidas & Samsung Team Up to Fight Nike+ iPod
by Shane McGlaun
Adidas and Samsung Electronics announced today that they have teamed up for a product to combat the Nike iPod+ system. The Adidas and Samsung system is called miCoach and it captures information while athletes train to... Read more Mar 7 2008, 10:15am CST
 

FooTooKit - Soccer World Cup Voodoo Doll

FooTooKit - Soccer World Cup Voodoo Doll
by Luigi Lugmayr
The merchandising business for the Soccer World Cup in Germany is gearing up. The FIFA World Cup is not only a big business for Adidas or Puma, but also for tons of smaller vendors trying to make a business with all... Read more Mar 28 2006, 2:10am EST
 

Another Intelligent Shoe: Verb for Shoe

Another Intelligent Shoe: Verb for Shoe
by Luigi Lugmayr
A Verb for Shoe is demoed at the Wired Nextfest 2005. QuenteCafe has a live shot of the intelligent shoe. The intelligent Adidas One was shown at last years Nextfest and is on the market now. The Verb for Shoe is... Read more Jun 25 2005, 10:00am EST
 

Adidas 1 Review

by Luigi Lugmayr
Engadget got their hands on pair of the new Adidas 1 intelligent shoes and posted a review. Quote: "First off, these are quite possibly the ugliest shoes we’ve ever worn—no matter how fine they appear in the photos,... Read more Mar 23 2005, 12:45am EST
 

Adidas 1 – gets the balance right

Adidas 1 – gets the balance right
by Luigi Lugmayr
Story by: MaterialSpieler.com Our friend materialspieler finally got his sports equipment blog up. The first story is about the new Adidas 1 shoe. Quote: "For runners the right shoe is the most important... Read more May 9 2004, 12:00am EST
 

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