The CEO of Levi's Jeans has urged people not to wash their jeans. This may sound like unusual advice but it is backed by solid experience.
May 26 2014, 4:42am CDT
You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company, which saw its U.S. sales flatten this year, is reconnecting to its roots, with a new message, “Live in Levi’s,” that woos the general market with a focus on the historic 501 product line. Marketing and ads from FCB and The House Worldwide are launching throughout July, including a TV and cinema spot, digital ads and socia ...
Full article at: AdWeek
3 days ago, 6:55pm CDT
In 2006 the first tidbits of a Levi's Jeans branded mobile phone appeared. In the Summer of 2007 more details got...
Apr 16 2008, 12:35pm CDT
Recently we mentioned that Levi’s, best known for jeans and denim jackets, was getting into the mobile phone business...
Jun 20 2007, 3:42pm CDT
Source: Clash Music
With festival season underway, Clash talks to the illustrator about patchwork individualism.Levi’s says denim is ‘more than just a trend, it’s a badge of honour’, and this summer they’re making that statement a reality, thanks in no small part to the Levi’s Tailor Shop.
“With denim playing such a fundamental role in people’s wardrobes, the art of customisation and creating products that tell a story, was never more important than it is today,” offers Scott Boyd-Errol, the in-house tail ...
Full article at: Clash Music
Jun 23 2014, 9:28am CDT
Levi's announces the Levi's RedWire DLX Jeans for Apple iPods.
Photos of Levi's iPod Jeans Surfaced
Jan 11 2006, 2:05am EST