Facebook Q1 Soared NEW YORK (AP) — Facebook's earnings nearly tripled and revenue grew sharply in the first quarter, surpassing Wall Street's expectations thanks to an 82 percent increase in advertising revenue. It was the fourth quarter...
Apr 24 2014, 3:12am CDT
Online Ad Revenues Passes Broadcast TV For the First Time Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen. That stark change is apparent in a new report that says...
Apr 11 2014, 2:06am CDT
LIVE: Surging Q4 Mobile Ads Spike Facebook Earnings And to think that mobile computing and communications was once seen as a big problem for Facebook. Not anymore. Benefiting again from a continued surge in mobile advertising, Facebook today said fourth-quarter net...
Jan 29 2014, 11:20pm CST
Report: 'Leaky' Mobile Apps provide Personal Data to NSA It’s well known (and blithely accepted) that mobile advertising firms collect personal data from mobile apps for marketing purposes. Now it looks like government agencies have been trying to exploit those same...
Jan 28 2014, 2:22am CST
Google Ad Chief Susan Wojcicki Talks about Next Big Battle Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in Mountain View, she’...
Jan 23 2014, 2:31am CST
Mobile Ads Try To Be More Useful, Less Annoying And Creepy Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they download. That’s left advertisers with two...
Jan 22 2014, 7:11am CST
TapSense Releases Latest Mobile Marketing User Guide It was clearly a great year for mobile marketing. Consumers are spending more than half their time online on the mobile web and smartphone conversion rates prove how lucrative that habit is for marketers: 79% of...
Jan 14 2014, 7:26am CST
Twitter Acquires MoPub for $350 Million Twitter has welcomed a new member on board to push forward its mobile advertising business and that too for a hefty sum of money. It has acquired MoPub for $350 million.
Sep 10 2013, 4:18am CDT
Facebook Stocks Finally Hit IPO Price of $38 Facebook is going places. The gigantic social network has seen its stocks hit the $38 IPO price for the first time after 14 months of its debut in May 2012. This has erased previous cynicism regarding its capabilities and ambitions once and for all.
Jul 31 2013, 12:17pm CDT
Facebook reports first quarter earnings for 2013 It looks like Facebook's goal of becoming a "mobile first" company is nearing its fruition. The social networking giant has reported its first quarter earnings for the year, and it is, so far, looking good.
May 2 2013, 1:01am CDT
Google Pockets AdMob In Time To Compete With iPhone The Federal Trade Commission has given the green light to Google's acquisition of mobile advertising firm AdMob, no doubt a proactive move to better compete with Apple's burgeoning iAd service.
"As mobile phone usage...
May 21 2010, 4:25pm CDT
Palm To Implement Location-Based Advertising Today it has been revealed that Palm filed patents looking into location-based advertising. (thanks Boy Genius.) This is especially worrisome because the Pre's webOS sends periodic reports back to Palm about your...
Sep 1 2009, 12:20pm CDT
I4U News is feeding your Geek Mind. The Geek Mind is concerned with life, in all its different forms and facets.
The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know.
The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year.
The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know.