Very little shocks me about the media business any more. Even less catches me off guard when it comes to digital media...
Jan 27 2014, 10:20am CST
It was clearly a great year for mobile marketing. Consumers are spending more than half their time online on the mobile...
Jan 14 2014, 7:26am CST
Like a hanging, mobile focuses the mind. I often say the $2 to $3 CPMs publishers frequently get for smartphone ads...
Jan 10 2014, 6:31am CST
Source: The Business Insider
This post is sponsored by xAd. Let's say you’re at home watching "Game of Thrones" when you decide it's finally time to start reading the books. Pulling out your phone, you look up some critics' reviews and readers' reviews, then compare pricing on different sites. Once you've made up your mind, you pull the trigger and buy all five books in a matter of minutes. Just a few years ago, you'd probably have done tho ...
Full article at: The Business Insider
Jun 25 2014, 9:00am CDT
Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on...
Dec 30 2013, 2:01pm CST