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The Nielsen Company

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Super Bowl Commercials Are The Reason For Most Viewers To Watch Super Bowl

The majority of Super Bowl viewers enjoy the game’s ads more than the action on the field, according to results of a...
Read more Jan 21 2010, 9:00am CST
 

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Hispanic Households among the Most Likely to Not be Ready for DTV Switch

According to new information from The Nielsen Company among the most likely households not to be ready for the February...
Read more Jan 29 2009, 10:00am CST
 

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Nielsen Says 20M Homes in US are Wireless Only

According to The Nielsen Company more than 20 million US homes, about 17% now use wireless phones exclusively. The...
Read more Sep 18 2008, 12:08pm CDT
 

Latest stories

Matt Leinart Becomes Pac-12 Networks Football Analyst
Matt Leinart Becomes Pac-12 Networks Football Analyst
Former NFL quarterback Matt Leinart is joining Pac-12 Networks as a college football analyst.
 
Carmelo Anthony, Manning Brothers Invest in SeatGeek
Carmelo Anthony, Manning Brothers Invest in SeatGeek
Carmelo Anthony and the Manning brothers -- Peyton and Eli -- are among the new investors of SeatGeek, a search engine for sports and entertainment tickets.
 
Peyton Manning Fined For Taunting D.J. Swearinger
Peyton Manning Fined For Taunting D.J. Swearinger
Denver Broncos quarterback Peyton Manning was fined $8,268 for taunting on Aug. 28. Manning got in Houston Texans safety D.J. Swearinger's face after the former converted on a 29-yard touchdown pass to Broncos wide receiver Emmanuel Sanders in the second quarter of their preseason game on Aug. 23.
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.