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Star Wars Christmas Lights Video Goes Viral

Star Wars Christmas Lights Video Goes Viral

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

Budweiser Super Bowl 2015 Ad leaks

Budweiser Super Bowl 2015 Ad leaks

The Best 2014 Super Bowl Ads

The Best 2014 Super Bowl Ads

Tesla Roadster Makes Comeback

Tesla Roadster Makes Comeback

Nielsen ratings

Nielsen Says Software Glitch Subtly Skewed TV Ratings Since March

Nielsen Says Software Glitch Subtly Skewed TV Ratings Since March NIELSEN STATEMENT REGARDING NETWORK RATINGS ATTRIBUTION

Oct 11 2014, 2:09pm CDT

Nielsen’s TV Ratings Add Mobile Viewing Using New SDK

Nielsen’s TV Ratings Add Mobile Viewing Using New SDK Nielsen has just upgraded its TV ratings and dynamic digital ratings. By adding mobile viewing via a brand new SDK, Nielsen has shown that there is always room for improvement.

Oct 28 2013, 7:35am CDT

TiVo Super Bowl Ad Ranking sees Doritos Dog Ad on Top as Most Engaging Super Bowl 2012 Ad

TiVo Super Bowl Ad Ranking sees Doritos Dog Ad on Top as Most Engaging Super Bowl 2012 Ad The TiVo Super Bowl Ad ranking is one of my favorite rankings as it is based on user behavior on a relatively large sample (41,666 households).

Feb 6 2012, 9:20am CST

Digital Transition Happens Tomorrow, Millions Not Ready The deadline for the digital transition is tomorrow June 12th. Despite the fact that the transition is less than 24 hours away the Nielsen Company reports that hoards of American households are unprepared. Around the...

Jun 11 2009, 9:00am CDT

Hispanic Households among the Most Likely to Not be Ready for DTV Switch According to new information from The Nielsen Company among the most likely households not to be ready for the February 17th digital transition are Hispanic households. Of the more than 6.5 million homes in America, not...

Jan 29 2009, 10:00am CST

6.5 million Homes in America Not Ready for the Digital Transition You can't get away from the commercials and the service announcements on local TV channels and many national channels that have been playing for at least a year now warning viewers that the digital transition is coming...

Jan 23 2009, 9:00am CST

2009 Super Bowl Ads TiVo Rankings will be much improved

2009 Super Bowl Ads TiVo Rankings will be much improved The rankings of which Super Bowl commercials will be paused and watched again on TiVo will be much improved in 2009. Every year TiVo publishes a ranking of the best Super Bowl ads based on TiVo user behavior. TiVo...

Nov 17 2008, 9:02am CST

CES 2015 News

TiVo Launches Power||Watch Ratings TiVo launched a new service in conjunction with Starcom called Power||Watch that provides second-by-second ratings services for broadcasters. The service takes demographics segments from 20,000 homes that use TiVo...

Jul 31 2008, 9:49am CDT

Nielsen Says 13 million Households Not Ready for Digital Transition According to Nielsen about 13 million US households aren’t ready for the digital transition coming in about a year. Nielsen also says that about another 6 million homes have a second TV that won’t work after the...

Feb 18 2008, 8:49am CST

Nielsen Says DVR is Adding to TV Viewing Levels

Nielsen Says DVR is Adding to TV Viewing Levels According to Nielson DVRs are increasing the amount of time people spend watching TV. Nielson compared total TV usage for 18-49 year olds between November 2005 and November 2007; the data from 2005 was before wide...

Feb 15 2008, 12:38pm CST

Nielsen/NetRatings Uses Total Minutes as best Measure for Online Engagement Nielsen/NetRatings announced today that they added both “Total Minutes” and “Total Sessions” metrics to NetView, its syndicated Internet audience measurement service. While NetView has always reported average time per...

Jul 10 2007, 8:49am CDT

Young women taking over UK Internet Nielsen/NetRatings has released new demographic figures and they confirm what people have been predicting since the beginning of time -- young women are now the most dominant UK Internet users.According to the figures,...

May 22 2007, 2:00am CDT

Nielson and IMMI Introduce Out-of-Home TV Metrics

Nielson and IMMI Introduce Out-of-Home TV Metrics Nielsen and Integrated Media Measurement Inc. are announcing today a method of measuring out-of-home TV ratings. With people catching things like the big game down at the local bar or gathering to watch big events in...

Apr 12 2007, 4:50pm CDT

TiVo Top 10 Super Bowl Ads 2007

TiVo Top 10 Super Bowl Ads 2007 TiVo measured again what ads during Super Bowl 2007 have been watched the most. Winner is the Bud Light: Language Course with Carlos Mencia spot. See the video below. 2nd is also a Bud Light spot (Rock Paper Scissors...

Feb 6 2007, 11:00am CST

Why TIVO will fail - interesting article on Slate Interesting Read at Slate about the potential failure of TIVO. Well worth reading: SLATE: TiVo, We Hardly Knew Ye

Oct 9 2002, 4:38pm EST