Online Advertising


Facebook Brings Auto-Play Video Ads to All Apps

Facebook Brings Auto-Play Video Ads to All Apps

Facebook announced new formats for both its own social network and third party ad networks....

Aug 12 2015, 3:30am CDT

USA Today Ad Meter 2015 Launched

USA Today Ad Meter 2015 Launched

The USA Today Ad Meter 2015, the most prestigious Super Bowl ad ranking, gets Social Upgrade and extended Registration....

Jan 29 2015, 7:36am CST

Super Bowl Commercials 2015: Facebook takes on Twitter in selling Super Bowl Ads

Super Bowl Commercials 2015: Facebook takes on Twitter in selling Super Bowl Ads

Twitter has been leading the market in selling ads according to audience demographics. Facebook will also use their status info...

Jan 28 2015, 8:01am CST

Instagram Video Ads launch and they are Great

Instagram Video Ads launch and they are Great

Instagram introduces the much talked about Instagram video ads. These ads have nice new edge. Watch below....

Oct 30 2014, 11:57am CDT

eBay Launching First Mobile Ad Business in Q4

eBay Launching First Mobile Ad Business in Q4

The initiative will let marketers place advertisements on the home screen of eBay’s main tablet and mobile phone app...

Sep 13 2014, 3:23am CDT

The Top 10 YouTube Ads Of The Past Year

The Top 10 YouTube Ads Of The Past Year

Each year, YouTube crowns the top 10 video ads of the past year–not for 2013, but for the 12-month period ending close to the C...

Jun 9 2014, 3:05am CDT

Facebook Will Launch New FAN Network This Year

Facebook Will Launch New FAN Network This Year

The move is set to put the social media company in the front of the mobile advertising market....

Apr 25 2014, 3:06pm CDT

Online Ad Revenues Passes Broadcast TV For the First Time

Online Ad Revenues Passes Broadcast TV For the First Time

Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato...

Apr 11 2014, 2:06am CDT

Google and ComScore Ad Measurement Deal:More TV Ad Budgets

Google and ComScore Ad Measurement Deal:More TV Ad Budgets

It’s no secret by now that Google is going squarely after the kind of image advertising done by large marketers on television a...

Feb 10 2014, 7:07pm CST

Inside Forbes: 7 Facts Journalists Need to Know About the News Business

Inside Forbes: 7 Facts Journalists Need to Know About the News Business

I vividly recall my hunt for a newspaper job in 1974 after getting an undergrad degree in journalism. I went to school in...

Feb 6 2014, 8:22am CST

Google's 4Q earnings rise 17 pct but ad rates fall

Google's 4Q earnings rise 17 pct but ad rates fall

Google's delivers a mixed bag in 4th quarter as earnings climb while ad prices drop again SAN FRANCISCO (AP) — Google's fourth-...

Jan 31 2014, 3:15am CST

How Advertisers Can Use Your Personal Information To Get You To Pay Higher Pri

How Advertisers Can Use Your Personal Information To Get You To Pay Higher Prices

Imagine that you are halfway through the second week of a grueling diet. It’s been going alright – but lunches are always the h...

Jan 31 2014, 2:11am CST

Surging Mobile Ads In Q4 Drive Facebook Earnings, Shares To All-Time High

Surging Mobile Ads In Q4 Drive Facebook Earnings, Shares To All-Time High

Updated with next-day share price. And to think that mobile computing and communications was once seen as an insurmountable pr...

Jan 30 2014, 11:03pm CST

Digital Ad Fraud Is Reduced - But Many Ads Still Aren't Seen By Real People

Digital Ad Fraud Is Reduced - But Many Ads Still Aren't Seen By Real People

Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year, according to...

Jan 29 2014, 8:50am CST

Yahoo's Ad Slump Rages On, And CEO Marissa Mayer Unable to Stop it Soon

Yahoo's Ad Slump Rages On, And CEO Marissa Mayer Unable to Stop it Soon

Another quarter, another drop in ad sales at Yahoo. When’s it going to end? That was the gist of virtually every question asked...

Jan 28 2014, 6:20pm CST

Why Television Is Dead

Why TV Is Dead

If you want to know where video is going, just take a page out of Deep Throat’s handbook in “All The President’s Men”… follow t...

Jan 28 2014, 2:01pm CST

Display Ads are as Compelling As TV Spots

Display Ads are as Compelling As TV Spots

In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectan...

Jan 24 2014, 5:18am CST

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and other...

Jan 23 2014, 2:31am CST

Google is Already The King Of Online Advertising, but that is not Enough

Google is Already The King Of Online Advertising, but that is not Enough

Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising...

Jan 22 2014, 9:36am CST

Mobile Ads Try To Be More Useful, Less Annoying And Creepy

Mobile Ads Try To Be More Useful, Less Annoying And Creepy

Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become l...

Jan 22 2014, 7:11am CST

I4U news

Google Attempts To Reinvent Display Advertising

You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. T...

Dec 31 2013, 11:56am CST

5 Goals My Online Publishing Business Will Achieve in 2014

5 Goals My Online Publishing Business Will Achieve in 2014

Running a small publication means I can’t waste time, energy or money. Last year, I wrote “5 Goals My Business Will Achieve in...

Dec 31 2013, 6:06am CST

2013 -- Buck Naked on the Web

2013 -- Buck Naked on the Web

In 2013, as our own individual emperors, we finally comprehended that we were buck naked on the Web and on our cell phones. Not...

Dec 30 2013, 4:31pm CST

5 Companies That Transformed Advertising In 2013

5 Companies That Transformed Advertising In 2013

The convergence of social, video and mobile technology is rapidly changing the face of advertising. Just over a decade ago, sea...

Dec 29 2013, 4:16pm CST

Video Ads to Appear on Facebook News Feeds This Thursday

Video Ads to Appear on Facebook News Feeds This Thursday

Video ads are to roll out soon from Facebook’s platform. Autoplaying Facebook video ads will appear in its news feeds and gener...

Dec 17 2013, 1:51am CST

Microsoft to Develop Tracking Technology to Replace the Cookie

Microsoft to Develop Tracking Technology to Replace the Cookie

Cookies are bunk! All are agreed that the cookie found on most sites is an outdated phenomenon. The death of the cookie will be...

Oct 10 2013, 9:03am CDT

Google's Cookies Replacement Plan Causes Concern Among Advertisers

Google's Cookies Replacement Plan Causes Concern Among Advertisers

Google could make a change in its browser cookies and it can even stop using these. This replacement of cookies might cause con...

Sep 21 2013, 9:31am CDT

Facebook to Sell 15-Second TV-Style Video Ads for $2.5M/ Day

Facebook to Sell 15-Second TV-Style Video Ads for $2.5M/ Day

Facebook is rumored to bring 15 second video commercial breaks to its News Feeds at a cost of $2.5 per day. It will sell TV-sty...

Jul 31 2013, 5:35am CDT

Europe is Trying to Kill Cookies: What it Means For You

Europe is Trying to Kill Cookies: What it Means For You

Prepare for pop-ups....

Mar 9 2011, 2:45pm CST

Google Lets You Opt-Out of Personalized Ads

Google Lets You Opt-Out of Personalized Ads

Hide from the robots....

Jan 24 2011, 2:02pm CST

Survey Says Consumers Prefer Ad-supported Content

Survey Says Consumers Prefer Ad-supported Content

According to a survey by a professional services firm called KPMG 60% of UK web users would prefer to have content supported by...

Apr 6 2009, 7:07am CDT

Google and Yahoo announce Advertisement Agreement

Google and Yahoo announce Advertisement Agreement

Google announced today that it has reached an agreement that gives Yahoo! the ability to use Google's search and contextual adv...

Jun 13 2008, 1:30am CDT