Apple’s top marketing boss, Phil Schiller has said that Samsung is responsible for damaging Apple’s brand. While appearing in a retrial, he made some very concise statements regarding Samsung’s role in weakening Apple’s reputation.
Nov 16 2013, 3:33am CST
Apple agreed to acquire Beats for several reasons: for the streaming music service, for the headphones, for the speakers, and to bring Dr. Dre and Jimmy Iovine into the Cupertino fold. But the New York Post believes that Apple is seeking help from the Beats team for another important area of the Apple business: advertising. It’s no secret in the technology and advertising world that Apple could not be anymore displeased w ...
Full article at: 9to5Mac
Jul 14 2014, 3:03pm CDT
Apple CEO Tim Cook visits Palo Alto Apple Stores along with his SVPs Phil Schiller and Eddie Cue to greet new iPhone 5S and iPhone 5C buyers.
Sep 20 2013, 10:50am CDT
Source: Digital Trends
Following the recent revelation that Apple executive Phil Schiller was more than a little perturbed by rival Samsung's marketing efforts, the iPhone maker is reportedly putting together an in-house ad agency consisting of as many as 1,000 creatives. The post Apple marketing revamp could involve enormou ...
Full article at: Digital Trends
Jun 11 2014, 5:45am CDT
Since 1997, Apple’s iconic advertisements have been produced by advertising agency TBWA\Chiat\Day, but in recent years it has increasingly had to compete against a newcomer to the advertising world: Apple’s new and growing internal advertising agency. According to a report published in Advertising Age on Tuesday, Apple is assembling an internal agency that will eventually employ 1,000 workers, many of whom will have been poached from advertising’s biggest names. ...
Full article at: GigaOM
Jun 10 2014, 2:07pm CDT
This is rare. Apple is officially talking about an Apple rumor.
Jan 11 2013, 7:38am CST
With Apple stepping into the home automation arena by way of offering closer device integration through its new HomeKit API announced alongside iOS 8, just about every appliance in the home is potential for being refreshed and gaining deeper connectivity with our iPhones and iPads. Honeywell, a launch partner for Apple’s new home automation development tools, is today announcing its new Lyric smart thermostat to compete against similar offerings from competitors like th ...
Full article at: 9to5Mac
Jun 10 2014, 9:57am CDT
Source: The Business Insider
Apple is in the midst of a grinding reform of its ad operations and the main victim is TBWA/Media Arts Lab, the longtime agency created at the behest of founder Steve Jobs which has fallen out of favor with its only client since Jobs' passing. So now the company is trying to hire 1,000 new ad execs to plot and execute its $1.1 billion ad account. That's a lot of new people: "they were just dialing numbers," one exec told Ad Age. Working at Apple ought to be the job of ...
Full article at: The Business Insider
Jun 10 2014, 9:06am CDT
It's just not thicker, says Apple's Phil Schiller.
May 2 2011, 6:03am CDT