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Schiller Says Samsung Responsible for Damaging Apple’s Brand

Schiller Says Samsung Responsible for Damaging Apple’s Brand
Apple’s top marketing boss, Phil Schiller has said that Samsung is responsible for damaging Apple’s brand. While appearing in a retrial, he made some very concise statements regarding Samsung’s role in weakening Apple’s reputation.
Read more Nov 16 2013, 3:33am CST
 

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Apple CEO and SVPs are now Visiting Apple Stores to Greet iPhone Buyers

Apple CEO and SVPs are now Visiting Apple Stores to Greet iPhone Buyers
Apple CEO Tim Cook visits Palo Alto Apple Stores along with his SVPs Phil Schiller and Eddie Cue to greet new iPhone 5S and iPhone 5C buyers.
Read more Sep 20 2013, 10:50am CDT
 

More From the Web

Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

Source: 9to5Mac

BRAZIL-APPLE-STEVE JOBS
We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers. An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might ...
Full article at: 9to5Mac 1 day ago, 6:19am CDT
 

Apple Executive Smashes Low-Cost iPhone Rumor

Apple Executive Smashes Low-Cost iPhone Rumor
This is rare. Apple is officially talking about an Apple rumor.
Read more Jan 11 2013, 7:38am CST
 

Samsung wanted Google to do its dirty work in attacking Apple

Source: 9to5Mac

Maritage International - UN Platform Launch
Image: amongtech.com Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.” The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask: As you have shared previously, we are unable to batt ...
Full article at: 9to5Mac 2 days ago, 6:33am CDT
 

Wolff Olins Global CEO Karl Heiselman hired by Apple to take on new marketing role in May

Source: 9to5Mac

Bundeswehr Holds Alpine Adventure Camp 2014
Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team. Ad Age reports that Apple has hired Karl Heiselman, who is currently the CEO of the Wolff Olins branding agency. Heisel ...
Full article at: 9to5Mac 6 days ago, 5:56pm CDT
 

The White iPhone 4 is different

The White iPhone 4 is different
It's just not thicker, says Apple's Phil Schiller.
Read more May 2 2011, 6:03am CDT
 

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Here's A Funny Story Of Steve Jobs Pranking Phil Schiller And Telling The Haters Off (AAPL)

Source: The Business Insider

AMPAS Screening Of "Mummies: Secrets Of The Pharaohs" & "Dinosaurs Alive"
Don Melton, the engineer who led the development of Apple's web browser, Safari, published a long blog post about Steve Jobs.  He doesn't pretend to be a confidant of Jobs. He was someone that was around Jobs from time to time as part of his job.  One of the stories he tells is pretty funny.  Jobs was running through a rehearsal for a 2003 MacWorld keynote where he would announce the Safari browser. M ...
Full article at: The Business Insider 6 days ago, 9:44am CDT
 

Apple searching for new ad agencies following court revelation that Schiller was furious at Media Arts Lab

Source: 9to5Mac

Alibaba To Kick Off IPO In U.S.
Ad Age reports that Apple is planning to hire as many as four new digital ad agencies. Evidence presented in the latest Samsung-Apple lawsuit earlier this week revealed that Phil Schiller, the Cupertino company’s SVP of marketing, was shaken up by Samsung’s recent ad campaign and furious with Media Arts Lab, Apple’s current advertising company, to the point that he considered finding a new ad firm. The four companies bein ...
Full article at: 9to5Mac Apr 9 2014, 5:40pm CDT
 

Will The Windows 7 Launch Help Apple?

Will The Windows 7 Launch Help Apple?
In just 7 more days, Windows 7 will finally be a reality. Dozens of new netbooks, desktops, laptops and CULVs will hit...
Read more Oct 15 2009, 10:37am CDT
 


 

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