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Schick Hydro And Assassin's Creed IV Black Flag VIP Event Aboard The Jackdaw Ship At Comic ConSchick Hydro And Assassin's Creed IV Black Flag VIP Event Aboard The Jackdaw Ship At Comic ConSchick Hydro And Assassin's Creed IV Black Flag VIP Event Aboard The Jackdaw Ship At Comic Con

Gillette Fusion Power with 5 Blades - Yes, I need 5 Blades!

Gillette Fusion Power with 5 Blades - Yes, I need 5 Blades!
When product development is just driven by marketing it just gets funny at some point. Gillette is saying now 5 blades...
Read more Sep 15 2005, 12:48am EST
 

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Marketing to men with razors

Source: Market Place

Dow Falls As Technology Sector Stocks Tumble
When it comes to marketing products to men, it helps to play up technologically advanced they are, says Jean-Pierre Dubé, a marketing professor at the University of Chicago Booth School of Business. Men love inscrutable jargon, he says. And Gillette seems ready to take a page out of Dube’s playbook, with the ProGlide FlexBall, which features “a swiveling ball-hinge that allows the blade to pivot and comes with a high-end price,” The Wall Street Journal repor ...
Full article at: Market Place 5 days ago, 4:52pm CDT
 

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