Ad Campaign Smackdown: Facebook v. Google

Source: Inc.

If you're still betting on display ads, here's where to go for more bang for your buck. Some of the differences in reported performance are enormous. A caveat: WordStream has an interest in the outcome, as it sells services and ...
Full article at: Inc.  More like this  21 hours ago, 8:38am CDT

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Advertising in the Age of Choice

Source: ClickZ

"When I riffed on Twitter, 'Wow, GM yanks $10M from FB…' Mary Henige, GM's director of social media, tweeted back: 'We have more than 8mil friends on FB; not leaving them; engagement & content isn't same as advertising.' Fair point, Mary." I have to say: ...
Full article at: ClickZ  More like this  1 day ago, 8:43am CDT

Who counts the counters? Is Chrome really more popular than IE?

Source: Digital Trends

StatCounter raised eyebrows by proclaiming Google Chrome briefly surpassed Internet Explorer as the Web's leading browser. But where do these numbers come from, and does anybody know what's really happening? Web metrics firm StatCounter cau ...
Full article at: Digital Trends  More like this  1 day ago, 6:15am CDT

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SpaceX Dragon Spacecraft docks at ISS Today
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Facebook acquires Karma to strengthen its mobile standing

Source: Computer Business Review

Facebook makes moves to strengthen its mobile platform by acquiring another mobile based company The mobile gift application, Karma, has become Facebook's first acquisition since going public. Karma is the 5th mobile based company to be ac ...
Full article at: Computer Business Review  More like this  2 days ago, 5:06am CDT

Corrections & Amplifications

Source: Wall Street Journal

CrowdStar Inc.'s CEO is Peter Relan and the company makes games such as "Happy Aquarium" and "Happy Pets." Justin Kirstner is director of social products at Webtrends. A Marketplace article Tuesday about Facebook Inc.'s mobile strategy m ...
Full article at: Wall Street Journal  More like this  2 days ago, 12:56am CDT

What’s next for mobile now that adaptive design has failed?

Source: VentureBeat

Adaptive design is an elegant solution to the thorny technical problem of having to deliver a content experience on multiple devices. And engineers love more than anything to apply the same hammer to multiple nails. Unfortunately, users do not agree ...
Full article at: VentureBeat  More like this  2 days ago, 12:30pm CDT

Facebook's Mobile Miscalculation

Source: Wall Street Journal

By Shayndi Raice As Facebook Inc. begins life as a public company, it is confronting heightened concern about its business. One of the biggest question marks is its mobile strategy.Facebook's recent experienc ...
Full article at: Wall Street Journal  More like this  3 days ago, 6:48pm CDT

Facebook IPO: expert reaction

Source: Computer Business Review

CBR takes a look at the reaction about Facebook’s IPO and the importance of the company embracing mobile in order to successfully justify its $104.2bn valuation. As Facebook share prices flucuated throughout the day on Friday, pr ...
Full article at: Computer Business Review  More like this  4 days ago, 4:45am CDT

Facebook now has a public face

Source: Nashua Telegraph

The Facebook IPO was last week’s big story, but it didn’t completely overshadow the travails of J.P. Morgan Chase. Poor Jamie Dimon, CEO of JPM. The man is a salt-of-the-earth straight shooter. If this $2 billion (and growing) trading loss ...
Full article at: Nashua Telegraph  More like this  5 days ago, 9:21pm CDT