New Sony BRAVIA Commercial featuring Play-Doh in the works in NYC

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We just got word from Sony PR that the company is filming a new Sony BRAVIA 'color like no other' commercial. You sure remember the amazing Balls and the Paint ones.

The new Sony BRAVIA is apparently featuring a Play-Doh theme. Frank Budgen will be directing the filming.
Sony marketing will let you know what is going on during the production via Twitter. Read more

Posted on Tue, 7 Aug 2007 11:31:57 CDT | by Luigi Lugmayr

Nine New Sony BRAVIA 1080p LCD HDTVs

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Sony introduced nine new BRAVIA flat-panel LCD high-definition televisions.

All new Sony BRAVIA LCD HDTVs feature full HD resolution (1920x1080p).
The new Sony TVs also have Sony’s Digital Media Extender (DMeX) interface in common. The interface allows you to connect the optional BRAVIA Internet Video Link module.

The new BRAVIA W-series includes the 52-inch KDL-52W3000, 46-inch KDL-46W3000 and 40-inch KDL-40W3000. The full HD 1080p models feature Live Color Creation™ technology with WCG-CCFL backlight and 10-bit processing with a 10-bit panel, which has the capability to deliver 64 times the level of color expression than 8-bit panels. Read more

Posted on Thu, 7 Jun 2007 06:30:00 CDT | by Luigi Lugmayr

New Sony BRAVIA SXRD KDS-50A3000, KDS-55A3000, KDS-60A3000, KDS-Z60XBR5

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Sony unveiled five new BRAVIA SXRD (Silicon X-tal (Crystal) Reflective Display) micro-display HDTVs featuring Motionflow 120Hz high frame rate technology and 20-40% thinner cabinets.

The Sony A3000 line gets 3 new models with the 50-inch KDS-50A3000, the 55-inch KDS-55A3000, the 60-inch KDS-60A3000.
The Sony XBR micro-display line gets the 60-inch KDS-Z60XBR5 and 70-inch KDS-Z70XBR5.

Sony’s Motionflow 120Hz technology is adjustable with four modes (including “off”). Read more

Posted on Thu, 7 Jun 2007 06:30:00 CDT | by Luigi Lugmayr

Sony BRAVIA D3000 MotionFlow +100Hz HDTV Ships

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The new Sony BRAVIA D3000 series LCD HDTV with Motionflow +100Hz technology start to ship in Europe.

We reported about the Sony D3000 HDTVs in March, when Sony introduces the new series at the Sony Media Experience in Rhodes. The selling point on the D3000 is the 100Hz technology and the visible improvement on long camera moves in movies. The D3000 also supports 24p True Cinema for Blu-ray movies.

The only issue with the D3000 series is the resolution. These new Sony HDTVs do not support full HDTV resolution. The sets only features a WXGA panel with 1,366 x 768px. Read more

Posted on Wed, 23 May 2007 10:45:00 CDT | by Luigi Lugmayr

Sony BRAVIA Theatre RHT-G800 Versus Pioneer B-07

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Sony introduced the BRAVIA Theatre RHT-G800 TV stand (photo below) with integrated 5.1 surround speakers last week at the Sony Media Experience. Researching the new Plasma TVs Pioneer announced today in Japan, I stumbled over the Pioneer B-07 AV rack (photo )that also features integrated speakers as well as a rather similar design.

A closer look reveals that the Pioneer B-07 only incorporates the front speakers into the TV-stand. You need the HTP-07 surround sound system in addition to achieve 5.1 surround sound.
Sony's TV-Stand has all speakers and the amplifier inside the rack. Read more

Posted on Thu, 5 Apr 2007 10:00:00 CDT | by Luigi Lugmayr

I4U Gadget Flyer: New Sony BRAVIA TVs and Projectors : WiiHelm : HTC Shift

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The new !

Last week in review:
Sony made a big media outreach down in Rhodes, Greece this week and we where there. See our coverage from the Sony Media Experience here. Here is a great April fools product from Think Geek - the WiiHelm.

Find more Top Technology stories from last week below.
Read more

Posted on Sun, 1 Apr 2007 10:00:00 CDT | by Luigi Lugmayr

Sony BRAVIA S3000 LCD HDTVs

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Besides the new BRAVIA D3000 series, Sony also announced the BRAVIA S3000 series LCD HDTVs at the Sony Media Experience 2007.

Sony highlights that the S3000 series is the first Sony HDTV with 3 HDMI ports available.

The BRAVIA S3000 features a screen with 178 degrees viewing angle and a wide color gamut (WCG) backlight enabling the TV to display more colors. Sony calls this Live color creation.

The Design of the S3000 HDTVs feature a clean black thin frame, with speakers at the bottom. Read more

Posted on Sat, 31 Mar 2007 10:00:00 CDT | by Luigi Lugmayr

Sony BRAVIA D3000 with Motionflow +100Hz is Very Nice

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Sony announced the new BRAVIA LCD HDTV series D3000 at the Sony Media Experience in Rhodes this week. At the BRAVIA workshop the positive effect Motionflow adds was very obvious.

Sony calls the 100Hz/120Hz technology for LCD TVs Motionflow +100Hz.
The Sony solution creates and adds extra frames based on the originals, causing the eye to perceive motion as far smoother and more realistic than in the unenhanced source. Motionflow +100Hz works with both sources using film-based contents and standard TV and DVD.

With the D3000 BRAVIA TVs 24p True Cinema experience is possible from Blu-ray movies. This feature is nice to have, but not a must. The 4% time difference over a whole movie when watching it on 25fps versus 24fps is not that noticeable. But hey, why watch a movie differently than it was originally produced? So 24p True Cinema should become a standard feature anyways.
Read more

Posted on Sat, 31 Mar 2007 09:00:00 CDT | by Luigi Lugmayr

Sony BRAVIA VPL-AW15, VPL-AW10 Projectors and DynaClear Screen

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Sony introduced several new products at the Sony Media Experience down in Rhodes. One of them is the first home cinema projector under the BRAVIA brand.

The Sony BRAVIA VPL-AW15 HD Ready projector has great specifications like 1,300 lumens brightness, 12,000:1 contrast ratio, 24p True Cinema and 20db low noise level.
The lens can be shifted horizontally and vertically. The horizontal shift is a bit limited with 0.25. The already outdated Sanyo PLV-Z4 supported already 0.5.
The price will be about 1,400 Euro. Which will be translating into $1,400 USD I assume. Release is supposed to be in June 2007.

The coolest thing on the demonstration of the BRAVIA AW-Series projector at the workshop presentation for me was the DynaClear screen. The Sony Dynaclear is a 80 inch portable screen featuring a special screen material that brings provides a very high contrast even in bright ambient light, so you get a great picture at any time of day or night. See a photo of the screen in action below. Read more

Posted on Sat, 31 Mar 2007 06:00:00 CDT | by Luigi Lugmayr

Sony BRAVIA Internet Video Link

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Sony announces BIVL (BRAVIA Internet Video Link).

If you buy on of the new Sony BRAVIA TVs that support BIVL you can skip the Apple TV and get the Internet Video Link device from Sony and slap it on the back of your BRAVIA TV/.
Sony's BIVL will enable access to Internet video programming, including high-definition content, from providers like AOL, Yahoo! and Grouper, as well as Sony Pictures Entertainment and Sony BMG Music. The Sony internet video streamer module also supports RSS feed reading.
Read more

Posted on Tue, 27 Feb 2007 14:10:00 CST | by Luigi Lugmayr

New Sony BRAVIA KDL-46V3000 and KDL-40V3000 1080p HDTVs

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Sony announces today all-in-all 7 new BRAVIA HDTVs. The most interesting ones are the new KDL-46V3000 and KDL-40V3000.

The 46 inch KDL-46V3000 and the 40 inch KDL-40V3000 are new entries in the BRAVIA V-Series with full HD resolution (1080p).

The new BRAVIA sets are compatible with the Internet Video Link module that allows you to download video content directly to your BRAVIA. Sony supports currently content including HD content from AOL, Yahoo! and Grouper, as well as Sony Pictures Entertainment and Sony BMG Music.

Also the new BRAVIA TVs feature the XBR media bar navigation known from the PS3 and PSP. Read more

Posted on Tue, 27 Feb 2007 12:00:00 CST | by Luigi Lugmayr

70 inch 1080p Sony BRAVIA KDL-70XBR3 announced at CES 2007

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Sony Electronics today introduced a 70 inch flat-panel, high-definition LCD television, the world’s largest TV compliant with x.v.Color technology.

The largest LCD TV has been introduced by Sharp at the CES 2007 with 108 inch.

So what is x.v.Color? It i Sony's name for the xvYCC technology. This technology was established as an industry standard by the International Electronics Commission in January of 2006.

The Sony BRAVIA KDL-70XBR3 features Motionflow 120 Hz technology with motion compensation, as well as a 10-bit panel and Triluminos LED backlight.
Read more

Posted on Mon, 8 Jan 2007 08:30:00 CST | by Luigi Lugmayr

Sony BRAVIA KDL-40V2500 1080p HDTV

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The Sony BRAVIA KDL-40V2500 takes you to the 1080p promised land.

The 40 inch full HD LCD features the BRAVIA ENGINE Full Digital Video Processor, CineMotion Reverse 3:2 Pulldown Technology and Sony's Live Color Creation (WCG-CCFL) backlight.
Other features of the KDL-40V2500 include 178 degrees wide viewing angle, ATSC digital tuner with unscrambled digital cable (QAM) capability and 2x 10W speakers.

This Sony beauty can be had for $1,899.98 on Amazon.com right now. Compare this low price to other offers.
Read more

Posted on Thu, 14 Dec 2006 09:00:00 CST | by Luigi Lugmayr

Watch the Amazing new Sony Bravia TV Commercial

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Sony used real paint at some houses in Glasgow this Summer to create an amazing TV commercial for the Sony Bravia TV series.

You might remember the Bravia commercial with the 250,000 color balls bouncing down a San Francisco street. The new paint ad is even cooler. It is like fireworks, but with paint.

Sony published a video of the ad on the Bravia Advert site. It is a must see. Read more

Posted on Thu, 19 Oct 2006 02:00:00 CDT | by Luigi Lugmayr

New Sony Bravia Full HD LCD TVs Announced

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Sony announced new Bravia LCD HDTVs in the United States.

At the top of the new line is the XBR3 series including the 46-inch KDL-46XBR3 and 40-inch KDL-40XBR3 (photo). With native 1920 x 1080 pixel resolution and three HDMI inputs with 1080p support.

The new BRAVIA Engine Pro leverages Sony's Digital Reality Creation Multi Function Version Two Point Five (DRC-MFv2.5). That is a mouthful, it better be good.
Sony's new Bravia XBR models come with Live Color Creation technology, featuring Wide Color Gamut Cold Cathode Fluorescent Lamp (WCG-CCFL) backlight. Read more

Posted on Fri, 2 Jun 2006 04:00:00 CDT | by Luigi Lugmayr

Six New Sony BRAVIA HDTVs

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Sony announces six new HD-Ready BRAVIA LCD TVs in Japan.

The Sony Bravia V2000 series includes the KDL-3C2v2000 (32"), KDL-40CV2000 (40") and KDL-4C6v2000 (46"), while the S2000 series includes KDL-3C2s2000 (32"), KDL-40CS2000 (40") and KDL-4C6s2000 (46") models.

Colors are supposed to be more vivid on the new Sony LCD TVs. The BRAVIA V2000 and S2000 LCD TVs feature a 1,300:1 contrast ratio, 500cd/m2 brightness and 8ms response time. Read more

Posted on Tue, 11 Apr 2006 11:09:11 CDT | by Luigi Lugmayr

I4U Hot Shopping Tips: Sony Bravia : Apple iPod nano : Park N Place,...

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This is a quick overview of the latest and hottest additions of products in our I4U shopping guides.
Our I4U shopping guides are updated every week with hand picked gadgets and other cool products by our staff. We try to find the most interesting new releases and we also try to identify the bestsellers. The bestsellers are not always accurate as it is difficult to compile a global ranking here. We try to give an idea of the mainstream choice in the category. Every product listing has a direct shopping link, but also links to price comparison databases.