Amazon Holiday Toy Sale On Fisher-Price And Mattel Toys Available Now

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Amazon offers a Holiday Toy sale today. You can save 20% on hot Holiday Toys and Games from Fisher-Price and Mattel.
The items on sale include Electronic Pictionary Man Game for $25, Fisher-Price Kid-Tough Camera for $45.85 and TYCO R/C Stunt Psycho Vehicle for $44.97. There are many more toys including Barbie dolls and dinos on sale.
More details on Amazon.com.
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Posted on Sun, 8 Nov 2009 12:00:00 CST | by Luigi Lugmayr

Mattel Mindflex Ships Early At Lower Price

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One of the hot new mind control games has already started to ship. The Mattel Mindflex was scheduled for a October 1st release, but is already shipping from Amazon.com at a new low price of $79.99. The Initial price was $99.99.
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Posted on Fri, 11 Sep 2009 08:22:23 CDT | by Luigi Lugmayr

Mattel unveils Avatar augmented Reality Toys at Comic-Con 2009

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Mattel will bring the first Toy Line featuring Augmented Reality Technology at Comic-Con 2009. The augmented reality enabled toys will be launched with Cameron's much-anticipated film Avatar.
We have seen augmented reality already on smartphones, looks like toys are next.
Mattel will offer Avatar action figures, vehicles and creatures that come with a 3-D web tag, called an i-TAG, which you can scan using a home computer’s webcam.
Scanning the i-TAG will reveal special content onscreen unique to the corresponding product.

Exact content varies for each item, but could include biographical information, additional images and animated models of the figures. When the i-TAG for deluxe figures, vehicles or creatures are placed under a webcam, animated 3-D models will come alive through engaging, evading or defending moves. Place two i-TAGs from the Battle Pack together and the 3-D images will interact with each other. Read more

Posted on Thu, 23 Jul 2009 06:35:26 CDT | by Luigi Lugmayr

Mattel Mindflex Mind Control Game available for Pre-order

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The hottest new toy trend for 2009 are mind control games. The Mattel Mindflex game has been introduced at CES 2009 and got a bigger exposure at the the Toy Fair 2009.

Mattel Mindflex makes you look like a little Uri Geller as you levitate a small ball with the power of your mind.
The Mindflex headset contains sensors that measure your brainwave activity. When you focus your concentration, a small foam ball starts to levitate as the sensor signal controls an air stream in the Mindflex base. Read more

Posted on Sat, 23 May 2009 09:29:21 CDT | by Luigi Lugmayr

Mattel and NeuroSky Create Next Gen Toys

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NeuroSky and Mattel are teaming up to create what they call the next generation of games and toys. NeuroSky makes gear that is called brain-computer interface equipment. All of the games and toys created with the collaboration will use the NeuroSky ThinkGear headset to process brainwaves and turn them into digital signals.

Among the first toys to debut in the collaboration will be the Mindflex game to be launched by Mattel. The game will use mind-eye coordination and physical acuity to levitate and guide a small foam ball around a customizable obstacle course. Read more

Posted on Tue, 28 Apr 2009 07:00:00 CDT | by Shane McGlaun

Mattel Mindflex reads Minds at Toy Fair 2009

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The Toy Fair 2009 starts tomorrow in New York. One of the hottest trends for 2009 toys are mind control games. Mattel already exhibited the Mindflex game at the CES 2009 and is now pushing it big time at the Toy Fair 2009.
Mattel Mindflex makes you look like a little Uri Geller as you levitate a small ball with the power of your mind.
The Mindflex headset contains sensors that measure your brainwave activity. When you focus your concentration, a small foam ball starts to levitate as the sensor signal controls an air stream in the Mindflex base. The more you concentrate the higher the ball rises. When you relax your mind the ball descends.
With a knob you then have to guide the foam ball through an obstacle course. You can see the Mattel Mindflex fake telekinesis game in action below in a video. Read more

Posted on Sat, 14 Feb 2009 07:16:41 CST | by Luigi Lugmayr

Mattel apologizes to China about Toy Recalls

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Mattel has made a statement that most toy recalls are not the chinese manufacturers fault and actually design flaws.

Since the recalls Chinese products have been under scrutiny and the image of "Made in China" has been damaged quite a bit.
During talks in Beijing, a senior Mattel executive apologized for the damage that the toy recalls had caused. Read more

Posted on Fri, 21 Sep 2007 11:08:52 CDT | by Luigi Lugmayr