NBC already a Winner of Super Bowl 43

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NBC, who is broadcasting Super Bowl XLIII today announced that it sold out all Super Bowl Ad spots. NBC sold a record $206 million worth of advertising for the Super Bowl 43 game.
For the whole day NBC also reached an advertising sales mark of $261 million.
A total of 32 advertisers have spent money to get your attention today during Super Bowl XLIII. Read more

Posted on Sun, 1 Feb 2009 00:52:35 CST | by Luigi Lugmayr

NBC says that Super Bowl 2009 Ads really sold at $3m for a 30s Spot

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NBC apparently has to make sure the world believes the record $3m price tags for the Super Bowl 43 commercials in the light of the current economic crisis.
According to the Mercury News NBC told reporters that many Super Bowl Ads sold for the $3m price tag that has been talked about since last year. NBC at least got $2.4m for each 30 second spot. The lowest price was paid by Anheuser-Bush as they bought Super Bowl Ad spots in bulk.
Read more

Posted on Thu, 29 Jan 2009 07:00:00 CST | by Luigi Lugmayr

Peta Super Bowl 2009 Ad too sexy for NBC

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The animal protection organization wanted to air a sexy Super Bowl Ad to promote the Vegetarian life style. NBC deemed the Peta Commercial too hot for TV.
You can read what NBC saw in the Peta ad as too sexy in this blog post on Peta site (It is a fun read).
Victoria Secret will have for sure some lingerie wearing models in their Super Bowl commercial. The Peta Super Bowl 2009 ad just added some veggies, what is the big deal?
You can watch the Veggie Love Peta Super Bowl 2009 ad below.
Read more

Posted on Wed, 28 Jan 2009 18:00:00 CST | by Luigi Lugmayr

NBC Universal and other Investors Buy The Weather Channel

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A group of investors including NBC Universal, Bain Capital, and The Blackstone Group announced today that an agreement has been signed to buy The Weather Channel from landmark Communications. The investors say that The Weather Channel will be operated as a separate entity.

The Weather Channel will be based in Atlanta and will have management provided by NBC Universal. The terms of the purchase were not disclosed. Considering that The Weather Channel Networks are the third most distributed cable network and is seen in 97% of cable TV homes, the price wasn’t cheap. Read more

Posted on Mon, 7 Jul 2008 09:35:28 CDT | by Shane McGlaun

MySpace and NBC News launch Decision 08 Hub

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Hey, it looks like there is an election coming up! MySpace, together with NBC News and msnbc.com, today announced an exclusive partnership to launch Decision 08, a comprehensive online center for in-depth 2008 election-related news, analysis and discussion. Read more

Posted on Tue, 22 Apr 2008 00:23:36 CDT | by Luigi Lugmayr

MSNBC buys Newsvine

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News site MSNBC has never bought a company before. Today they announced that they have acquired Newsvine - a social news site.

With Newsvine MSNBC gets a community service to leverage citizen journalism.
The terms of the deal have not been disclosed. Read more

Posted on Mon, 8 Oct 2007 05:04:39 CDT | by Luigi Lugmayr

CNBC says iPhone Launch Date is June 20th

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TV station CNBC reports in OTM that the iPhone would launch on June 20th.

As the release date of the iPhone draws nearer the speculations of what day in June the Apple phone will be available start to run wild.

Gizmodo did a field test by opening Cingular business accounts and got a rep to say that the iPhone would be available for order on June 11th. Read more

Posted on Fri, 25 May 2007 14:45:00 CDT | by Luigi Lugmayr

News Corp. and NBC Universal Plan their own Youtube

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News Corp. and NBC Universal are spearheading a group of media companies to build their own Youtube.

The new video download site would launch this summer and offer will features full episodes and clips from shows such as Heroes, The Simpsons, 24 and My Name Is Earl. It will also feature movies, including Borat. All this is supposed to be free and paid for by advertising.

The media companies partnered with AOL, Yahoo! Inc. and Microsoft Corp. to compete with Google's Youtube.
News Corp. and NBC Universal should just partner (buy) with Joost. This would bring us a new cool online video experience with great content. Free cool content alone is nice too, but not totally mind-blowing.
Read more

Posted on Thu, 22 Mar 2007 10:38:46 CDT | by Luigi Lugmayr

NBC's The Office Contest Exclusively Through YouTube

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A little while back, NBC got strict with YouTube and requested to have all their copyrighted content immediately removed. Though this move was much to the dismay of SNL fans everywhere, it was more than just a rights issue. NBC has plans to use the video hosting service as an official platform for their promotions, trailers, etc.

An example of this is the contest tied to the NBC hit show (I know, I couldn't type that with a straight face either) The Office. What you need to do is create a 20-second promo for the show and post it on YouTube (no other means of entry will be accepted). Apparently NBC blew their promo budget on America's Got Talent. Read more

Posted on Wed, 19 Jul 2006 05:00:00 CDT | by Luigi Lugmayr