Olympics
Beijing Olympics end with massive Viewership
By James Hibberd and Jonathan Landreth
LOS ANGELES/BEIJING (Hollywood Reporter) - NBC Universal smashed yet another
historic ratings benchmark: The Beijing Olympics is the most-watched U.S.
television event of all time.
Through 16 days of coverage, 211 million viewers tuned in to the Olympics on NBC
Universal's broadcast and cable outlets, according to NBC citing Nielsen Media
Research.
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Posted on Mon, 25 Aug 2008 00:02:34 CDT | by Luigi Lugmayr
China Mobile TV hangs its Hopes on Olympics
By Michael Wei
BEIJING (Reuters) - Many Chinese unable to catch the Olympics on television will
watch national hurdling hero Liu Xiang retain his 110 meter crown next week by
simply switching on their cellphone.
That, at least, is the dream outcome for the backers of mobile TV, for whom the
Games are a golden opportunity to burnish the reputation of a medium that has
failed to live up to its potential since it was launched in 2004.
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Posted on Sat, 16 Aug 2008 15:00:00 CDT | by Luigi Lugmayr
Watching the Olympics Online shows the invisible Borders of the Web
The Olympic Games 2008 are underway in Beijing and you can actually watch the Olympics online in case you live in the right country.
Like with the movie services which are more and more becoming real alternatives to discs, the Olympic coverage is restricted to the boundaries of countries. If you believe that the web is supposed to link us globally and make us global citizens this country specific rights selling of media is really worrying and annoying me. I want to watch online what I want and not be limited by where my computer is located.
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Posted on Sat, 9 Aug 2008 10:33:39 CDT | by Luigi Lugmayr
Olympics 2008 in 3D on Google Earth
Google announced several services for the Olympic Games 2008 in Beijing including detailed 3D models of the Olympic venues in China.
Google also recently updated satellite imagery in Beijing and have added detailed bilingual maps in China.
A special Google map shows the medals won for each country. To access all Google Olympics services you can visit the Google 2008 Summer Games page.
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Posted on Fri, 8 Aug 2008 00:52:55 CDT | by Luigi Lugmayr
NBC pins Olympics Hopes on Phelps, Gymnasts
By Paul J. Gough
NEW YORK (Hollywood Reporter) - NBC's Olympic ratings fortunes and ad sales
bounty are riding in part on the broad shoulders of a 23-year-old swimmer who
will be going for a record eight gold medals.
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Posted on Fri, 8 Aug 2008 00:33:38 CDT | by Luigi Lugmayr
Athletes play Video Games as Olympics go virtual
By John Gaudiosi
RALEIGH, North Carolina (Reuters) - If 24-hour coverage of the Olympic Games in
China isn't enough for fans, Sega has rolled out the official video game of the
2008 events in Beijing for PC, Xbox 360, PlayStation 3 and mobile phones.
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Posted on Thu, 7 Aug 2008 11:42:39 CDT | by Luigi Lugmayr
NBC in good Shape for Olympics
By Paul J. Gough
NEW YORK (Hollywood Reporter) - Ten days out from the Beijing Olympics, and an
NBC executive says things are A-OK.
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Posted on Wed, 30 Jul 2008 02:21:54 CDT | by Luigi Lugmayr
Digital Revolution could be Olympics' Salvation
By Robert Woodward
LONDON (Reuters) - For the Olympic movement, the digital revolution is armed
with a double-edged sword -- it has lured the younger generation away from sport
but could open up the Olympic experience to a far wider audience.
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Posted on Thu, 24 Jul 2008 00:05:00 CDT | by Luigi Lugmayr
No time for mistakes for Omega at Olympics
By Katie Reid
ZURICH (Reuters) - When Omega first kept time at the 1932 Olympic Games in Los
Angeles, it had one technician and 30 stopwatches. For the 1936 Games,
watchmaker Paul-Louis Guignard took one suitcase with 185 chronographs to
Berlin.
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Posted on Wed, 9 Jul 2008 23:11:00 CDT | by Luigi Lugmayr
Sharp to sell Cell Phones in China before Olympics
TOKYO (Reuters) - Sharp Corp said on Friday it would start selling cell phones
in China ahead of the Beijing Olympics, heading into a market where a rival has
just pulled out in the face of fierce competition.
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Posted on Fri, 14 Mar 2008 00:35:41 CDT | by Luigi Lugmayr
Nervous Broadcasters training for Beijing Olympics
By Pip Bulbeck and Scott Roxborough
SYDNEY/COLOGNE (Hollywood Reporter) - Certain horrifying prospects come to mind
as the West gets ready to descend on Beijing to cover the 2008 Olympic Games.
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Posted on Fri, 21 Dec 2007 07:48:34 CST | by Luigi Lugmayr
Kodak to end Olympics Sponsorship after 2008 Games
NEW YORK (Reuters) Eastman Kodak Co said on Friday it will end its long-standing
sponsorship of the Olympics after the 2008 Beijing Games, severing a marketing
relationship that spans more than a century.
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Posted on Fri, 12 Oct 2007 09:38:53 CDT | by Luigi Lugmayr
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