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Pepsi
Pepsi saves The World with Pepsi Refresh Project instead of Super Bowl Ads
Back in December we already reported that Pepsi will not advertise at the Super Bowl 2010. Instead Pepsi launched the Pepsi refresh project. At the Pepsi Refresh Project you can submit ideas to help and make a positive impact. The submitted ideas with the most votes get cash grants from Pepsi.
According to Forbes, Pepsi gives away $20 million to over 375 consumers this year. The grants ideas range from $5,000 to $50,000.
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Posted on Thu, 4 Feb 2010 09:59:03 CST | by Luigi Lugmayr
VH1 Pepsi Superbowl Fan Jam Features Rihanna, Justin Bieber and Timbaland
VH1, Pepsi and the NFL have joined forces once again to bring the worlds of football and music together with the VH1 Pepsi Superbowl Fan Jam.
Taking place on the beach in the host city of South Beach, FL, this year's celebration will pay tribute to the All-American sport of football and the Super Bowl XLIV, with performances by Rihanna, Justin Bieber and Timbaland with special guest Keri Hilson, among other special guest appearances.
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Posted on Tue, 2 Feb 2010 01:50:46 CST | by Luigi Lugmayr
No Pepsi Super Bowl 2010 Ads
That is kind of surprising news, but the WSJ reports that PepsiCo will not advertise at the Super Bowl 2010. That's right, there will be no funny Pepsi Max Ad or Pepsi Taking over SNL at the Super Bowl 2010.
The reasons for Pepsi leaving Super Bowl 2010 to Coca Cola are new advertising concepts for their soft drinks that are cause-related.
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Posted on Thu, 17 Dec 2009 03:00:00 CST | by Luigi Lugmayr
Pepsi MacGruber Super Bowl 2009 Ad ties into SNL
Pepsi shuffled their ads a bit and surprised us with a Saturday Night Live (SNL) skit called MacGruber.
MacGruber is a spoof of the legendary MacGyver TV series. According to the NY Times the SNL show the night before had several MacGruber sketches in it that made fun of MacGruber selling out to Pepsi.
If true than PepSuber might be a huge deal and would beat Coca Cola's straight forward Super Bowl commercials.
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Posted on Sun, 1 Feb 2009 23:04:34 CST | by Luigi Lugmayr
Pepsi Max Super Bowl 2009 Ad online Video
Pepsi is advertising Pepsi Max at the Super Bowl 43 this Sunday. The I'm Good Super Bowl Ad is pretty funny and should appeal to college kids quite a bit.
The Coca Cola Super Bowl 2009 Commercials are much more mature compared to what Pepsi is using to get their message across. Besides I'm Good Pepsi airs a second Super Bowl Ad dubbed Ingredients.
You can watch a rough cut of the Pepsi Max I'm Good Super Bowl 2009 commercial below.
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Posted on Fri, 30 Jan 2009 11:00:00 CST | by Luigi Lugmayr
Pepsi Blue Nintendo DS
Suntory Limited (yes, For relaxing times, make it Suntory time) distributor of Pepsi in Japan is giving away 1,000 Pepsi branded Nintendo DS handheld consoles starting in March.
I am not sure if I would want to run around with a headset that has the Pepsi Logo on them, but the blue looks good on the Nintendo DS.
More details in Suntory press-release (Japanese). Via Kotaku.
I am still wondering if anybody is using the stylus on the Nintendo DS. If you do please email us about what you are using it for.
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Posted on Wed, 16 Feb 2005 02:57:30 CST | by Luigi Lugmayr
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