Super Bowl 2010 Ads Almost Sold Out

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In August we reported that Super Bowl 2010 ad sales are off to a slow start. Now the situation has changed completely and according to CNN, CBS will have sold 90% of the available 30 second Super Bowl Ad slots by Thanksgiving.

NBC had to wait to reach the sellout point until January in 2008.
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Posted on Fri, 20 Nov 2009 04:00:00 CST | by Luigi Lugmayr

HomeAway Super Bowl 2010 Ad Will Feature Chevy Chase And National Lampoon's

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HomeAway Inc. has announced their Super Bowl 2010 commercial. The online vacation rental marketplace is going to feature actors Chevy Chase and Beverly D’Angelo in a National Lampoon's Vacation themed Super Bowl ad. The HomeAway Super Bowl ad could be one of the funniest Super Bowl Ads 2010 based on this setup.

"The Griswolds have always been America’s first family of travel, and the broad popularity of the Vacation movie series still continues today," says Brian Sharples, founder and chief executive officer of HomeAway. "We intend to have a lot of fun with the ad campaign, highlighting the travel mishaps that always seem to follow the Griswold family, while also promoting the value and benefits of vacation rentals as an alternative to hotels."
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Posted on Fri, 20 Nov 2009 01:00:00 CST | by Luigi Lugmayr

Super Bowl 2010 Ads Will Have GoDaddy Again

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Super Bowl 2010 is still a couple of months away, but controversal Super Bowl Advertiser GoDaddy already announced that they will be back. At the Super Bow 2010 their ads ranked #1 on the TiVo Super Bowl Ads ranking. The economic situation we are living in is no reason for GoDaddy to drop out of Super Bowl. And why should they? Their ads worked on TV and on the Internet extremely well over the last couple of years.
It is pretty sure that Danica Patrick will again be featured in the GoDaddy Super Bowl 2010 ads. Read more

Posted on Tue, 15 Sep 2009 19:00:00 CDT | by Luigi Lugmayr

Super Bowl 2010 Ads Sales Started Slow

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The Super Bowl XLIV will be held in Florida for the 10th time. CBS has the broadcasting rights this year and according to Portfolio Super Bowl 2010 Ad sales are off to a slow start. Six months until the big game apparently only half the inventory has been sold. The top ad price of $3m for a 30 second spot that NBC asked last year is likely to drop. Read more

Posted on Thu, 27 Aug 2009 17:00:00 CDT | by Luigi Lugmayr

Super Bowl 2010 will be the first to be broadcasted only in Digital

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Super Bowl XLIV will be held in Florida a record breaking 10th time. The new very 3D logo of Super Bowl 2010 has already been presented. As you remember Super Bowl 2009 was heavy on the 3D stuff in the commercials, not sure if the logo designers got the inspiration from that.

A big change for the next Super Bowl will be the shift to an all digital telecast as the U.S. digital transition just took place on June 12th. Read more

Posted on Mon, 15 Jun 2009 12:00:00 CDT | by Luigi Lugmayr

The Stars of Super Bowl Ads and where they are now

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The Super Bowl 2009 is now more than a week behind us but there is still interesting coverage of Super Bowl Ads out there.
USA Today published a story about the all-time stars of Super Bowl ads and what they are doing now.
They check in for instance with the kid of the original Mean Joe Greene ad from Super Bowl 1980 and with Joe Greene himself. Read more

Posted on Mon, 9 Feb 2009 07:00:00 CST | by Luigi Lugmayr

Sexy GoDaddy Super Bowl Ads got some Customers leaving

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The sexy GoDaddy Super Bowl Ads apparently have Christian customers leaving the web service provider.
Wired reports about a host service provider that manages sites for Christian churches, some of his customers do not want to have their domains hosted by GoDaddy anymore because of their Super Bowl ads.
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Posted on Thu, 5 Feb 2009 00:47:16 CST | by Luigi Lugmayr

Super Bowl 2009 was the most watched Sporting Event on TV

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Nielsen Media Research updated the audience numbers for Super Bowl XLIII and now it is official that the Super Bowl 2009 was the most watched sporting event in TV history according to The Variety.
An estimated 98.73 million had watched the Super Bowl and the Super Bowl ads. Of course not all of them sat through the whole game. Still lots of them watched the number #1 Super Bowl 2009 Ad according to TiVo: Go Daddy's Enhanced?.

The Super Bowl 2009 has about 1 million more viewers than the Super Bowl 2008. With an audience close to 100 million it is clear that the Super Bowl ads have been a bargain at $3m. It is even more a bargain if you, like Doritos, get a Super Bowl Ad made by amateurs on the #1 spot according to the USA Today Ad Meter. Read more

Posted on Wed, 4 Feb 2009 12:57:16 CST | by Luigi Lugmayr

Comcast responses to Super Bowl Porn Glitch

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As reported some viewers in Tucson, Arizona who were watching the game on Comcast cable's SD feed got exposed to a porn clip during Super Bowl. Comcast has now issued an official statement regarding the incident.
Comcast says that the initial investigation suggests this was an isolated malicious act. There is still no information on how the porn clip got fed into the Comcast SD stream, but an investigation is underway.

The company is of course deeply sorry as the Super Bowl is a family viewing event. Comcast is handing out a $10 credit to any Comcast video customer in Tucson who was impacted. Read more

Posted on Tue, 3 Feb 2009 10:32:40 CST | by Luigi Lugmayr

The worst Super Bowl 2009 Commercials

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We already featured the Top 10 Super Bowl 2009 Ads and the Top 5 Funniest Super Bowl 2009 Ads. Now I look at the loser ads of the Super Bowl 2009.
If you go by the USA Today Ad Meter Super Bowl Ranking than Vizio had the worst Super Bowl 2009 Commercial.
The Vizio Super Bowl ad was just featuring information and therefore was boring. They also did not try hard as Vizio claims they only needed 72 hours to develop, write, produce and deliver the Ad. Read more

Posted on Tue, 3 Feb 2009 00:51:50 CST | by Luigi Lugmayr

The cool Movie Trailers of Super Bowl 2009

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The Super Bowl 2009 ads had several hot movie trailers mixed into them. We already prepared you for this Sci-Fi movie assault on Super Bowl 43 two weeks ago.
The trailers that really came through on Super Bowl 2009 include Year One (Jack Black), Fast And Furious (Vin Diesel is back - sick!), Land of the Lost (Will Ferrell), Star Trek, Up (Pixar), Monsters vs. Alien (in 3D), Witch Mountain (The Rock) and Transformers. Read more

Posted on Mon, 2 Feb 2009 15:00:00 CST | by Luigi Lugmayr

Go Daddy Super Bowl 2009 Ads beat Records

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The Go Daddy Super Bowl 2009 Ads were fun, but not over the top and also not that sexy. Still GoDaddy reports that they reached another online order record. Total orders to Go Daddy were up over last year’s Super Bowl record, coming in at 110% of the 2008 results. Update: TiVo Super Bowl 2009 Statistics ranks GoDaddy Enhanced Ad as Number One.
Last year GoDaddy released the number of hits to their site. They got an impressive 2 million hits for the whole Sunday, because viewers wanted to see Danica Patrick’s Beaver.
I guess they did not break this record with their Super Bowl 2009 ads, but they did a better job converting the traffic into orders. Read more

Posted on Mon, 2 Feb 2009 13:00:00 CST | by Luigi Lugmayr

TiVo Super Bowl 2009 Ad Ratings see GoDaddy on Top

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Ad critics will hate this one. TiVo just announced their Super Bowl 2009 Ad statistics and a GoDaddy Super Bowl 2009 commercial took the number one spot.
TiVo bases its Super Bowl rankings on the behavior of TiVo users. Basically the most rewound and watched again Super Bowl ads win.
Apparently GoDaddy got lucky with their last minute 2nd Super Bowl ad spot purchase, because the late ad actually got ranked #1. GoDaddy's "Enhanced?" ad is the winner of the TiVo Super Bowl rankings and not the Shower Ad. Read more

Posted on Mon, 2 Feb 2009 12:23:30 CST | by Luigi Lugmayr

The Top 5 funniest Super Bowl 2009 Commercials

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Every year Super Bowl commercials try to be funny. That is no different at Super Bowl 2009. The only problem is that not all Super Bowl ads that want to be funny are funny.
I have selected my top 5 funniest Super Bowl 2009 commercials that I think are really funny.
The funniest Super Bowl 2009 ad is also leading our list of the 10 Best Super Bowl 2009 ads. It is the Denny's Thugs commercial. Its fine humor slowly creeps up on you and then kills hard.
See the ad ranking below.
Read more

Posted on Mon, 2 Feb 2009 12:00:00 CST | by Luigi Lugmayr

2009 Super Bowl Ad Rankings according to USA Today's Ad Meter

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USA Today published their 21st annual Super Bowl Ad Meter results with a surprise winner.
The Doritos Crystal Ball Super Bowl commercial ranks number one in the Ad Meter rankings. The ad dubbed Free Doritos was created by Joe Herbert of Batesville, Ind. Doritos now has to pay $1 million instead of $25,000 as the company raised the stakes. Doritos said they would pay $1 million as prize money if a Doritos ad hits the #1 spot in the USA Today Ad Meter rankings and Free Doritos did. Read more

Posted on Mon, 2 Feb 2009 11:00:00 CST | by Luigi Lugmayr

3D Super Bowl Ads disappointing, next Chance Chuck

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The excitement and hunt for the 3D Super Bowl glasses to watch the first 3D Super Bowl ads was huge. Now that the Super Bowl 43 is over the 3D ads are not the most talked about commercials. The verdict around the web so far is that the 3D effect of Monsters vs. Aliens and the 3D SoBe ad was too weak.
The expectations have been to high I guess. As highlighted in our 3D Home theater report, the glasses are just a tease for currently available 3D technology at home and in cinemas.
There is better 3D technology for the living room already on the market with shutter glasses and of course the 3D experience in digital cinemas is way superior.
Still if the tease with the 3D Super Bowl glasses is not generating more interest in 3D, then we again do not get 3D content from the studios.
I think the real test of these new ColorCode 3D glasses is tonight when the full episode of Chuck airs. Read more

Posted on Mon, 2 Feb 2009 10:00:00 CST | by Luigi Lugmayr

The 10 best Super Bowl 2009 Ads

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After days and days of reporting about Super Bowl 2009 tailored to geeks I have seen all Super Bowl 2009 commercials. I am definitely not disappointed at the ads companies exposed us to in these hard economic times. Some of the Super Bowl 2009 ads made me chuckle, some made me scratch my head and some even made me cry tears laughing.
Below you find the 10 best Super Bowl 2009 Commercials according to I4U News. Later today we will be reporting about Super Bowl Ad rankings that are based on different measurements as soon as the results are out.
I am curious to see how well our Top 10 Super Bowl Ads list matches other rankings.
Read more

Posted on Mon, 2 Feb 2009 09:00:00 CST | by Luigi Lugmayr

Vizio Super Bowl Ad and $1 Million in HDTVs Give Away

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"America’s HDTV Company" VIZIO ran a Super Bowl 2009 Commercial. VIZIO was the #1 selling flat panel HDTVs in North America in 2007. 2008 was a different story, but it looks like VIZIO really wants its position back in 2009 with new technology platforms and aggressive marketing.
VIZIO’s Super Bowl 2009 TV spot named "10:30" was developed, written, produced and delivered in less than a 72 hours prior to air-time during Super Bowl - that is the reason why it was boring. The important thing here is that VIZIO ran a Super Bowl Ad and not if it was good or bad.
To make up for the boring ad, VIZIO is running a huge Give Away of HDTVs worth $1 million.
To enter you just have to sign up and tell your VIZIO story. VIZIO will be announcing weekly winners, which will be selected at random. First winners will be chosen the week of Feb 23rd. Read more

Posted on Mon, 2 Feb 2009 08:00:00 CST | by Luigi Lugmayr

CEA says Super Bowl 2009 drove 2.6 Million HDTV Sales

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The biggest football game of the year has come and gone with the Steelers taking the Super Bowl trophy and sending the Cardinals home with nothing but memories of the franchises first trip to the Super Bowl. The best way to watch the Super Bowl was certainly on a nice HDTV and according to the CEA, the game drove some significant sales of TVs.

The big game was expected to drive about 2.6 million HDTV sales as people geared up to watch in HD. Despite the poor economy, the CEA says that it expects 2009 to be another big year for HDTV sales with 29.8 million HDTVs expected to ship. Read more

Posted on Mon, 2 Feb 2009 08:00:00 CST | by Shane McGlaun

Super Bowl Interrupted with Porn Clip in Tucson

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Millions of watchers tuned into the Super Bowl yesterday to watch the game and check out the famous commercials and half time show. Some viewers in Tucson, Arizona who were watching the game on Comcast cable's SD feed saw a bit more than they had wanted to see.

According to the local NBC affiliate in the area, the SD signal was hacked and a ten-second porn clip was inserted into the feed. The station received hoards of complaints from families who were watching the game and saw the clip. Read more

Posted on Mon, 2 Feb 2009 08:00:00 CST | by Shane McGlaun

Toyota Tundra Super Bowl 2009 Commerical goes Mad Max on Detroit

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US carmakers had to endure a menacing commercial from Toyota that presented a Toyota Tundra truck in a Mad Max inspired setting. US carmakers are absent from this year's Super Bowl.

If Toyota would have signed Mel Gibson to drive the Truck up that giant steel heat tunnel construction the ad would have been perfect.
Toyota actually had that construction built for real in the Mojave Desert. The idea is that the Toyota Tundra can bring massive power even under extreme heat. This is of course very important for the 5 people living in a dessert pulling heavy trailers around. Read more

Posted on Mon, 2 Feb 2009 07:00:00 CST | by Luigi Lugmayr