Super Bowl 30-second Ads to cost $3 mln in 2009: Report

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NEW YORK (Reuters) - NBC Universal, a unit of General Electric Co, plans to say next week that the entry price for a 2009 Super Bowl 30-second ad will be $3 million, the Wall Street Journal said on Tuesday.
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Posted on Tue, 6 May 2008 04:57:03 CDT | by Luigi Lugmayr

Super Bowl boosts digital Sales for Petty and Others

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By Susan Visakowitz

NEW YORK (Billboard) - The New York Giants weren't the only ones to come away from Super Bowl XLII with a storybook ending. Artists who were tied to the game through live performance or inclusion in advertisements also notched impressive victories, especially on the digital front. Read more

Posted on Sun, 17 Feb 2008 02:00:00 CST | by Luigi Lugmayr

Weekly Top 10 Stories: 16GB iPhone, Soul, Modu, HoloCube, Super Bowl Ads

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This week Apple introduced the 16GB iPhone and the 32GB iPod touch and with those slight product enhancements still managed to land the most interesting product announcements of the week. Also noteworthy is the new world's brightest Flashlight, which is re-claimed by Polarion-USA.

There was of course more tech news, despite Carnival, Super Bowl and Super Tuesday. See the highlights below. Read more

Posted on Sun, 10 Feb 2008 05:00:00 CST | by Luigi Lugmayr

Go Daddy Danica Patrick Super Bowl Ad did not deliver

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We reported about the Go Daddy Super Bowl ad featuring Danica Patrick. Go Daddy counted 2m visits on Super Bowl Sunday to their site where the teased ad was shown.

USA Today just published a report that analyses which Super Bowl Ads got the most online buzz. Online tracking company Cymfony put Go Daddy on the 5th rank in terms of online chatter, but a lot of the conversation was apparently negative as viewers thought the ad did not deliver. Read more

Posted on Thu, 7 Feb 2008 02:00:00 CST | by Luigi Lugmayr

Fox rules TV Week with Super Bowl, House, Idol

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By Paul Thomasch

NEW YORK (Reuters) - Fox swept prime-time television ratings last week, thanks to Sunday's broadcast of the New York Giants' dramatic victory in Super Bowl XLII, the most-watched sporting event in U.S. history. Read more

Posted on Wed, 6 Feb 2008 00:36:57 CST | by Luigi Lugmayr

Go Daddy Beaver Super Bowl Ad got 2 Million Visits

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Domain company Go Daddy landed a huge hit with their Super Bowl ad that only was shown on the web featuring beavers.

By just placing one short TV ad during the 2nd quarter of the Super Bowl game that promised to see Danica Patrick's Exposure the company got 1.5 million visits to their site before the game ended.
The site clocked 2 million visits for Sunday alone. Read more

Posted on Tue, 5 Feb 2008 10:22:36 CST | by Luigi Lugmayr

Super Bowl 2008 Giants Wristwatch

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If you saw Jon Stewart last night in the Daily Show you know how happy the people of New York are about the Giants winning the Super Bowl last Sunday.
Our watch news site Wrist Dreams reports that Fossil already managed to release a Super Bowl XLII commemorative watch featuring the Giants logo on a blue background with the words Super Bowl Champions. Read more

Posted on Tue, 5 Feb 2008 08:52:04 CST | by Luigi Lugmayr

Super Bowl draws record 97.5 million Viewers

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By Paul Thomasch

NEW YORK (Reuters) - A record 97.5 million Americans tuned in to Sunday's upset victory by the New York Giants over the New England Patriots, marking the biggest TV audience in Super Bowl history and the second most-watched U.S. telecast ever. Read more

Posted on Tue, 5 Feb 2008 00:53:29 CST | by Luigi Lugmayr

Bud, Tide, Pepsi winning Brands in Super Bowl Polls

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By Paul Thomasch

NEW YORK (Reuters) - Along with the New York Giants, Budweiser, Tide and Pepsi came out the big winners in Super Bowl XLII. Read more

Posted on Mon, 4 Feb 2008 10:56:05 CST | by Luigi Lugmayr

Super Bowl Ads Rating Round-up

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At the Super Bowl commercials get more attention than they do from the whole year. Everybody wants to know which is the best, funniest, or sexiest Super Bowl ad.

Besides viewer ratings of Super Bowl Ads like Ad Meter and TiVo, lots of newspaper and magazine published reviews and ratings of Super Bowl Ads. Read more

Posted on Mon, 4 Feb 2008 10:00:00 CST | by Luigi Lugmayr

The best Super Bowl Ads according to TiVo

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TiVo published again the top Super Bowl Commercials based on when TiVo subscribers hit the pause and replay button.

E-Trade's Baby won the top Super Bowl Ad crown this year according to TiVo users. Justin Timberlake for Pepsi took second place and the Doritos spot featuring a mouse trap took third. Read more

Posted on Mon, 4 Feb 2008 08:26:20 CST | by Luigi Lugmayr

The best Super Bowl Ads according to Ad Meter

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For 20 years USA Today has been running the Ad Meter for Super Bowl Ads, where a panel of selected users reports its second-by-second responses to the ads they watch.

Anheuser Bush has the top scoring Super Bowl ad again like the last 9 years. Considering how many commercials they place each year during Super Bowl it is no surprise. Read more

Posted on Mon, 4 Feb 2008 08:09:10 CST | by Luigi Lugmayr

Hannah Montana wins Box Office Super Bowl

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By Bob Tourtellotte

LOS ANGELES (Reuters) - Walt Disney's 3-D movie "Hannah Montana & Miley Cyrus: Best of Both Worlds Concert" topped movie box offices, raking in $29 million for the biggest opening over a normally slow Super Bowl weekend, according to studio estimates on Sunday. Read more

Posted on Mon, 4 Feb 2008 07:30:30 CST | by Luigi Lugmayr

Supermodels and Celebrities dominate Super Bowl Ads

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By Paul Thomasch

NEW YORK (Reuters) - Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday.

A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds. Read more

Posted on Mon, 4 Feb 2008 07:25:59 CST | by Luigi Lugmayr

2008 Super Bowl Ads Videos

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If you are not into the game there are still the commercials that are fun to watch at the Super Bowl.

It is hard to pick the best 2008 Super Bowl ad. The usual brands dominated the commercials again like Bud Light, Coca Cola and Pepsi.
Toshiba really went ahead and featured a HD DVD commercial at the Super Bowl featuring the new low priced HD DVD players starting at $149.99. Read more

Posted on Sun, 3 Feb 2008 23:56:27 CST | by Luigi Lugmayr

Super Bowl XLII to Brodcast Globally in Neural-THX Sound

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The NFL has teamed up with Neural Audio Corp and THX Ltd to broadcast the Super Bowl globally in Neural-THX Surround sound. This technology will allow international TV viewers to experience the game in 5.1 surround sound for the first time ever.

The Super Bowl will be broadcast by 57 international companies and the game will be televised in 223 countries in 30 different languages. The live broadcast will begin at 3pm PST on February 3rd. Read more

Posted on Fri, 1 Feb 2008 08:51:06 CST | by Shane McGlaun

Raytheon Satellites Used to Broadcast Super Bowl to Troops

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The biggest football game of the year, Super Bowl XLII is being played this weekend. To boost the morale of U.S. troops on Navy ships Raytheon Technology is broadcasting the game to ships in the Pacific.

Raytheon says that its Global Broadcasting Service (GBS) military satellites typically used to send mission critical information to military and government decision makers will be used to broadcast the game. Read more

Posted on Fri, 1 Feb 2008 08:11:50 CST | by Shane McGlaun

Cable Nets offer Super Bowl Halftime Alternatives

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By Steven Zeitchik

NEW YORK (Hollywood Reporter) - For fans unmoved by the prospect of a Tom Petty Super Bowl halftime show, the cable industry has an answer. Many answers, in fact. Read more

Posted on Wed, 30 Jan 2008 10:41:24 CST | by Luigi Lugmayr

GM will Change Suicide Robot Super Bowl Ad

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General Motors showed at the Super Bowl 2007 a commercial featuring a car-building robot that makes a mistake and is then jumping off a bridge.

The whole commercial is pretty sad and the comments on iFilm are full of people not happy with the ad. It is clear that we want funny ads.

Business Week reports that GM agreed now to change actually the suicidal robot ad after a discussion with New York-based American Foundation for Suicide Prevention.
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Posted on Sat, 10 Feb 2007 05:00:00 CST | by Luigi Lugmayr

TiVo Top 10 Super Bowl Ads 2007

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TiVo measured again what ads during Super Bowl 2007 have been watched the most.

Winner is the Bud Light: Language Course with Carlos Mencia spot. See the video below. 2nd is also a Bud Light spot (Rock Paper Scissors). The Fedex: Don't Judge is 3rd.
TiVo also says that the top spots have been drawing more viewership than any of the sports action on the field.

My favorite Super Bowl 2007 Ad I reported about yesterday is only on 7th place. What is up with that? The Blockbuster rabbit and gerbil are hurting a mouse, it is funny. Read more

Posted on Tue, 6 Feb 2007 11:00:00 CST | by Luigi Lugmayr

Super Bowl 2007 Ads

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For the rest of us who are not into Football the Super Bowl is only about the ads and beer. For those of you who skipped the Super Bowl 2007 party, iFilm has published all Super Bowl 2007 commercials online.

There is no scandal and not totally must see Super Bowl 2007 ad. The new Blockbuster rabbit and gerbil spot at least made me smile and I caught myself watching it a couple of times. It is very well animated and funny. See the video below.
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Posted on Mon, 5 Feb 2007 01:00:00 CST | by Luigi Lugmayr