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Press release contents

October 22, 2003

New commodity

[It] becomes thinner, and the taking a picture function such as continuous animation taking a picture has improved.
"Cyber shot U" Sale

Digital still camera "Cyber shot U" ‘DSC-U40'




The Sony marketing company puts ‘DSC-U40' by which the taking a picture functions such as the animation taking a picture and 連写(unknown word) are improved to a small, light "Cyber shot U" series by which the carrying about taking a picture can daily be enjoyed on the market.
This machine adopted "Memory stick duo" for the record medium, and aimed at making of the main body of about 4mm thin from the conventional model.

Type name Sale day Hope retail price Color
Digital still camera "Cyber shot U"
『DSC-U40』
November 14 Open price Silver
Black
Deep blue
Red

I had gotten the favorable comment as the 2nd and 3rd sub-camera equipped with a high picture quality design as the camera and a variegated taking a picture function though the series was "Cyber shot U" small size after [it] put it on the market as "Camera which daily enjoyed taking a picture because (*S) carried forever" last summer not to mention those who new bought it.
‘DSC-U40' put on the market at this time is put on the market as a succession machine of “DSC-U30". Ten 連写(unknown word) became possible in case of the VGA size (640×480 dots) in case of two sizes of another who came to be able continuously to take a picture of the animation taking a picture which was about the maximum and continuousness 15 seconds up to the capacity of the record media and the maximum record size (1632×1224 dots) by 2M. Moreover, the improvement of the taking a picture function and the picture quality is aimed at as [it] comes to be able to select the white balance from five modes (automatic operation, sun light, cloudy weather, fluorescent light, and lamp).




- Main feature
"Memory stick duo" 1. About 4mm is made thin according to the adoption.
(ratio of conventional model “DSC-U30")
"Memory stick duo" by which the size of 1/3 of standard size "Memory stick" was achieved was adopted for the record medium, and the small size and making the main body of the camera part thin were achieved.
Moreover, [it] corresponds to "Memory stick PRO duo" that the high capacity or more record is possible.
2. The room and outdoor are equipped with the hybrid liquid crystal monitor to see the screen easily.
A hybrid liquid crystal by which [it] has both the reflection type liquid crystal (Display it by using incidence する(unknown word) light from the display side) and the penetration type liquid crystal (Display it because of the penetration light of the backing light) features is adopted. Outdoor and the room came to see easily.
3. Improvement of taking a picture function
(1) Animation record: [It] newly corresponds to the record of 320×240 dot size (presentation mode) in addition to a past 120×160 dot size (video mail mode).
A continuous taking a picture for the capacity of "Memory stick" can be able to be done, and record for five hours or less and 30 minutes or more the animation of *.
* At the video mail mode of use of "Memory stick PRO duo" of 512MB
(2) 連写(unknown word) function: Ten 連写(unknown word) functions are installed in case of 2M size (1632×1224 dots) and 2 pieces, and the VGA sizes (640×480 dots).
(3) White balance setting: It is possible to set it by selecting it from five modes (auto, sun light, cloudy weather, fluorescent light, and lamp) which contain the auto.
4. Other main features
(1) Expansion reproduction function:Expansion display of center part on screen by either 2.5 times or 5 times when geostationary picture reproduces
(2) High-speed start of about one second
(3) The scene selection:Five modes (the night view and the illumination snap active, outdoor vivid nature software snap) are installed.
(4) Equipped with full range auto focus lens from the short ten cm
(5) Taking a picture number of sheets/hour:Standard about 160 taking a picture/about 80 minutes
* the standard take a picture:"Memory stick duo" and the liquid crystal screen are turned on, the power supply is turned on and off once every two times once every the flash luminescence and ten times, and [it] takes a picture of two in AAA type nickel hydrogen charge pond use for this bale and the record media once every 30 seconds.
For optional AAA type alkali battery (Standard taking a picture:About 50 pieces/about 25 minutes)
(6) For direct print standard “PictBridge" ((*pikutoburijji*)):It is possible to print by selecting the image by the liquid crystal monitor of the main body of the camera if [it] connects it with the printer of the PictBridge correspondence with the USB cable without the personal computer.
- Accessories (sale schedule on November 14) for main optional
- This (*kyaringukeis*) made of skin ‘LCS-UN' Hope retail price:3,400 yen (excluding tax)
- (*sofutokyaringukeis*) ‘LCS-UJ' (blue red limitation sales) Hope retail price:2,300 yen (excluding tax)




- Main specification
Taking picture element Total pixel 1/2.7 type 2,100,000 pixel CCD
Square pixel and primary color filter, progressive scanning, and “Super HAD CCD"
Number of camera effective pixels Effective 2,000,000 pixels
Lens and focus distance Single focus F2.8・f=5mm (film camera conversion f=33mm of 35mm)
AF combination 焦範囲(unknown word) 0.1m-∞ full range auto focus
Shutter speed Automatic operation
Liquid crystal monitor 1.0 type hybrid type liquid crystal (Number of LCD pixels:About 64,000)
Flash Automatic operation/automatic red eye reduction/compulsion luminescence/luminescence prohibition * recommendation taking a picture distance 0.5m-1.8m
Record medium "Memory stick duo" and "Memory stick PRO duo"
Image compression form Geostationary picture:JPEG and animation:MPEG1 (voice none)
Image size (dot) Geostationary picture (record):2M size (1632×1224) and VGA size (640×480)
Geostationary picture (reproduction):2M size (1632×1224), 1.2M size (1280×960), 1.9M size (1600×1200), and VGA size (640×480)
Animation: Video mail mode 160×112
Presentation mode (* voice none of 320×240)
連写(unknown word) function 2M size (1632×1224):2 pieces and VGA sizes (640×480):Ten pieces
White balance Five modes (automatic operation, sun light, cloudy weather, fluorescent light, and lamp)
Digital I/O Terminal USB (mini-B)
Power supply AAA type nickel hydrogen charge pond ×2 (attachment) and AAA type alkali battery ×2 (another sales)
The USB power supply supply (Only when you connect USB with PC).
Consumption electric power (camera mode) 1.21W (LCD Light ON) 1.09W(LCD Light Off)
Externals size About 82.8×39×26mm (width × height × interior taking)
Mass when mass of main body/taking a picture About 83g/about 114g
(Two AAA type nickel hydrogen charge ponds, "Memory stick", and the problem straps contain it)
Application software Geostationary picture/animation processing edit software Pixela ImageMixer Ver.1.5 for Sony/Image Transfer/USB Driver
Attached goods AAA type nickel hydrogen charge pond ×2 and nickel hydrogen battery (*chahjah*), "Memory stick duo" (8MB), memory stick duo adaptor, USB cable, CD-ROM×1, power supply code, problem strap, and another




Market presumption price:About ‘DSC-U40'25,000 yen
- "Market presumption price" is the one that our company presumed the sales price of the product before [it] puts it on the market in the market.
An actual sales price of the product is decided by each shop.



- inquiries from customer:Customer consultation center
TEL0570-00-3311
(Nabis dial)03-5448-3311(For a portable telephone and PHS).
- Sony drive URLhttp://www.sony.co.jp/SonyDrive
- Cyber shot Official Web URLhttp://www.sony.co.jp/cyber-shot/



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