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AdWeek

46% of Women Go Online to Research Food for Themselves

Branding campaigns form the backbone of the massive amounting of marketing behind the food and beverage industry. And while the focus of those campaigns is starting to shift to healthier lifestyles, making sure to get the right message to the right audience is always a challenge. With that in mind, a new study from Womensforum.com found that twice as many mothers are concerned with their own weight more than the weight of ...
Full article at: AdWeek 4 days ago, 6:09am CDT
 

The 4 Biggest Marketing Implications From Amazon's Fire Phone

Amazon’s New Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing opportunities. Amazon’s phone doesn’t have the same scale as Apple’s iPhone or other Android phones, but the bulk of its features come from pre-installed apps that could potentially phase out branded apps (which require consumers to download, open and use them regularly). Therefore, brands may benefit m ...
Full article at: AdWeek 4 days ago, 6:00am CDT
 

Yahoo Woos Small Retailers With New E-Commerce Offerings

By 2018, e-commerce is expected to make up 11 percent of retail sales in the U.S.—equivalent to $414 billion—according to a study by Forrester Research. Yahoo’s newest initiative helps small businesses leverage this growing opportunity. As reported by The Wall Street Journal, Yahoo has just launched a revamped version of Yahoo Stores in an attempt to widen its share of an increasingly crowded market. A ...
Full article at: AdWeek Aug 15 2014, 3:56pm CDT
 

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the key reason is simple: Quick-serve restaurants (QSRs) need to give Joe Consumer—who tires of the same old menu items all the time—a buzzy/fun reason to start patronizing their locations again. Ma ...
Full article at: AdWeek Aug 15 2014, 3:52pm CDT
 

Al Gore Enlists Youth for Climate Control

Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages of 13 and 21, encouraging them to serve as advocates of the climate change movement. The former United States vice president has long been a staunch supporter of raising awareness of this issue. To aid these newest efforts, Gore and his team have enlisted a team of advertising and marketi ...
Full article at: AdWeek Aug 15 2014, 3:01pm CDT
 

Maggie Gyllenhaal’s Twitter Fail: Being a Perfectionist

Specs Who Maggie Gyllenhaal Age 36 Accomplishments Stars in the BBC/SundanceTV miniseries The Honourable Woman (Thursdays 10/9c on SundanceTV); appears in the movie Frank (in theaters Aug. 15) Base New York  What’s the first information you consume in the morning? I look at my phone, which I’m not really proud of, to be honest. I have friends in other parts of the world, so sometimes I’ll have an interesting email from someone who’s b ...
Full article at: AdWeek Aug 15 2014, 2:49pm CDT
 

Rooster CCO Gavin McInnes Asked to Take Leave of Absence

Gavin McInnes, chief creative officer of Rooster in New York, has been asked to take an indefinite leave of absence following the publication of a transphobic essay.  Published earlier this week on Thought Catalog, "Transphobia is Perfectly Natural" has at publication received 2,082 comments. It has also sparked a "Boycott Rooster" movement, with Tumblr and Twitter accounts asking followers to let Rooster clients—Vans, Red ...
Full article at: AdWeek Aug 15 2014, 2:45pm CDT
 

Airbnb Reveals Plan to Celebrate 'Superhosts'

Airbnb is becoming adept at creating buzz and responding to community feedback. A month after releasing its new logo – which sparked Internet chatter about its resemblance to sex organs – the digital home-renting service revealed a new plan Thursday to recognize exemplary hosts. “Last year we previewed a program designed to celebrate and recognize hosts who distinguish themselves in our community,” Airbnb wrote on its blog. “Since then, we’ve done lots of research ...
Full article at: AdWeek Aug 15 2014, 2:23pm CDT
 

Nonprofit Startup Redesigns Craigslist Ads for Free

A three-person nonprofit startup, Classify Advertising, has issued an open invitation to everyone around the world to “transform Craigslist posts from boring, ineffective ads into dynamic cash cows.” Ranked as the 10th most-visited U.S. website by Alexa, Craigslist is far and away the top choice for people looking to unload products and sell services online. It counts more than 80 million listings each month across 700-plus local sites worldwi ...
Full article at: AdWeek Aug 15 2014, 12:22pm CDT
 

Ad of the Day: How Bad Tech and Big Hair Delayed the Invention of Twix Bites for 30 Years

Add the mind-numbing slowness of '90s dial-up Internet, the panic surrounding the Y2K bug and the  hair styles of the '80s to the list of reasons why bite-size Twix candy bars weren't introduced years ago. Four amusing new spots from Mars Chocolate and BBDO New York continue the tongue-in-cheek Twix campaign explaining how  all kinds of crap in decades past delayed the miniaturization of the ...
Full article at: AdWeek Aug 15 2014, 12:12pm CDT
 



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