Marketing


BOSEbuild Bluetooth Speaker Kit for Kids Is Great Marketing

BOSEbuild Bluetooth Speaker Kit for Kids Is Great Marketing

High-end audio company Bose released the BOSEBuild kit to teach kids to build their own Bluetooth Speaker....

Jul 4 2016, 2:44am CDT

Apple Hires Samsung Exec Rajiv Mishra To Lead Apple Marketing in India

Apple Hires Samsung Exec Rajiv Mishra To Lead Apple Marketing in India

In a key development, US tech giant Apple is all set to hire Rajiv Mishra, currently vice president of media and corporate soci...

May 19 2016, 2:07am CDT

Microsoft Android Apps are Cunning Marketing Weapons

Microsoft Android Apps are Cunning Marketing Weapons

Microsoft has released two new Android app recently that basically say: "Look how cool Microsoft's app are and they a...

Aug 25 2015, 7:55am CDT

Tag Heuer sings Marketing Deal with German Bundesliga

Tag Heuer sings Marketing Deal with German Bundesliga

Swiss Luxury watch brand Tag Heuer and the German Bundesliga signed a marketing deal.One of the world's most powerful football...

Aug 3 2015, 4:38am CDT

Citi will Pay $700 Million for Deceptive Marketing

Citi will Pay $700 Million for Deceptive Marketing

The credit card company was investigated for their marketing techniques....

Jul 21 2015, 1:55pm CDT

Twitter acquires ZipDial, India's Missed Calls Marketing Platform

Twitter acquires ZipDial, India's Missed Calls Marketing Platform

ZipDial has been acquired by Twitter for an undisclosed amount. ZipDial is a company that is based in Bangalore, India. The com...

Jan 20 2015, 2:27am CST

Twitter and IBM’s Marketing Experts to Headline C space at ARIA at CES 2015

Twitter and IBM’s Marketing Experts to Headline C space at ARIA at CES 2015

The headline addresses will be given by the vice presidents of the company....

Dec 9 2014, 11:32am CST

WWE is on Marketing Spree For Brock Lesnar To Cover for His Absence

WWE is on Marketing Spree For Brock Lesnar To Cover for His Absence

WWE is on Marketing Spree For Brock Lesnar To Cover for His Absence...

Nov 28 2014, 9:50am CST

Top 50 Online Marketing Influencers Of 2014

Top 50 Online Marketing Influencers Of 2014

It’s getting more and more difficult to know which sources to trust online. I think this helps explain why lists like this one...

Jul 11 2014, 5:21am CDT

Sex Tape Movie has Sneaky Online Marketing Campaign

Sex Tape Movie has Sneaky Online Marketing Campaign

I stumbled across a post from the managing editor of BroBible, a site that I’m told is a must-read for the testosterone-driven...

Jul 9 2014, 3:13pm CDT

The Simple Secret To the Apple Marketing Success

The Simple Secret To the Apple Marketing Success

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-E...

Jul 9 2014, 1:51am CDT

Is Marketing on Facebook Still Relevant In 2015?

Is Marketing on Facebook Still Relevant In 2015?

A recent study done by researchers at Princeton University suggests that Facebook will experience a rapid decline in activity o...

Apr 24 2014, 2:11pm CDT

3 Next Gen Sports Marketing Solutions

3 Next Gen Sports Marketing Solutions

It’s just speculation, but I suppose the press and panel formula at the IMG World Congress of Sports (WCS) is modeled on techno...

Apr 16 2014, 3:17am CDT

This is Why Some Companies Will Never Succeed With Content Marketing

This is Why Some Companies Will Never Succeed With Content Marketing

Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of propaganda (re...

Apr 11 2014, 6:58am CDT

Top 10 Timeless Marketing Truths

Top 10 Timeless Marketing Truths

Larry Kimmel has been around the marketing block: He’s at the agency Publicis Hawkeye as Executive Director now, was the E...

Apr 9 2014, 5:37am CDT

Must-Attend Marketing Conferences for Leaders in 2014

Must-Attend Marketing Conferences for Leaders in 2014

When I look back on growing my company, I realize just how valuable attending marketing conferences was to both expanding my kn...

Mar 2 2014, 10:16am CST

Social Marketing Startup ZEFR Raises $30M

ZEFR is a startup that builds social marketing and rights management software for online videos. ZEFR’s software-as-a-serv...

Feb 26 2014, 9:56pm CST

How I Founded a Top Marketing Technology Startup in Less Than 6 Months

How I Founded a Top Marketing Technology Startup in Less Than 6 Months

Alex Gold is the co-founder of Buzzstarter, a marketing technology company in San Francisco working with the world’s largest br...

Feb 24 2014, 8:56pm CST

Flush Squarespace Pouring $58 Million Into Marketing And Recruiting

Flush Squarespace Pouring $58 Million Into Marketing And Recruiting

For a company whose message is that the internet shouldn’t feel so in-your-face, Squarespace has been a little, well, in-your-f...

Feb 24 2014, 3:16pm CST

How To Do Content Marketing Right

Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing...

Feb 21 2014, 11:21pm CST

The Impact Of Social Media In The Travel Marketing Industry - Part Two

The Impact Of Social Media In The Travel Marketing Industry - Part Two

About two weeks ago I scribed a piece entitled The Impact Of Social Media In The Travel Marketing Industry. The piece...

Feb 19 2014, 11:11am CST

Viral Marketing: Car Sharing Apps Are Beginning To Infect Auto Sales

Viral Marketing: Car Sharing Apps Are Beginning To Infect Auto Sales

There’s a good chance if you’re a city dweller and a regular Zipcar user, you don’t own a car. And according to a new study fro...

Feb 8 2014, 8:00am CST

Real Time Marketing: How Often Does It Work?

As I settled down to watch the first night of the 2014 Winter Olympics–like most nerds who work in social media–I had Twit...

Feb 7 2014, 4:40am CST

Twitter Wins over Facebook in  Real-Time Super Bowl Marketing

Twitter Wins over Facebook in Real-Time Super Bowl Marketing

Facebook has been working hard to convince users and advertisers that it’s a venue for real-time conversations, not just a...

Feb 3 2014, 11:53pm CST

Are Your Non-Marketing Departments Making These Common Marketing Mistakes?

Are Your Non-Marketing Departments Making These Common Marketing Mistakes?

Could your company’s non-marketing departments be negatively impacting your marketing efforts? The answer is yes. Most employee...

Jan 15 2014, 3:21pm CST

Monster allegedly marketing energy drinks to children

Monster allegedly marketing energy drinks to children

Energy drinks have been linked to numerous health problems including heart palpitations, headache, anxiety, vomiting, dizziness...

Jan 14 2014, 10:19pm CST

TapSense Releases Latest Mobile Marketing User Guide

TapSense Releases Latest Mobile Marketing User Guide

It was clearly a great year for mobile marketing. Consumers are spending more than half their time online on the mobile web and...

Jan 14 2014, 7:26am CST

I4U news

Wearables And Marketing IPOs: Why A Top Forrester Analyst Jumped Ship For StrongView

When Oracle shelled out $1.5 billion for cross-channel marketer Responsys last month, it seemed a clear response to Salesforce....

Jan 13 2014, 6:31pm CST

I4U news

2014 Marketing Trends You Probably Haven't Heard

It’s that time of year.  I’m hopped up on eggnog and ready to go!  Last year’s “10 Marketing Trends for 2013 You Haven’t Heard”...

Jan 13 2014, 7:31am CST

How A Bank Gave My Data To A Marketing Firm Before The Signup Process Was Complete

How A Bank Gave My Data To A Marketing Firm Before The Signup Process Was Complete

As someone who recently moved to Washington, D.C., after three years in London and many more in Norway, and is currently playin...

Jan 10 2014, 9:01am CST

Super Bowl 2014 Ads is Last Task for Current Anheuser-Busch InBev VP of Marketing

Super Bowl 2014 Ads is Last Task for Current Anheuser-Busch InBev VP of Marketing

Anheuser-Busch InBev informed partners and employees about a marketing leadership change just ahead of the crucial Super Bowl....

Jan 10 2014, 7:03am CST

I4U news

Twitter CEO Dick Costolo: One-To-One Marketing Is Almost Here, Finally

Twitter’s ad business will help usher in a long-awaited era of one-to-one marketing, Twitter CEO Dick Costolo said during a bri...

Jan 8 2014, 2:51pm CST

Marketing Through The Small Screen: The Growing Shift to Mobile App Culture

Marketing Through The Small Screen: The Growing Shift to Mobile App Culture

Marketing leaders now view mobile apps as essential for gaining the edge in today’s hyper-competitive economy. Most are buildin...

Jan 8 2014, 10:31am CST

T-Mobile's Gatecrashing CEO May Be A Marketing Genius

T-Mobile's Gatecrashing CEO May Be A Marketing Genius

Eccentric CEOs are a rare breed even in the cutting-edge world of technology, but T-Mobile boss John Legere is one of them, and...

Jan 7 2014, 3:46pm CST

I4U news

2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social

Today, Salesforce.com released its Exacttarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid- to sen...

Jan 7 2014, 10:46am CST

The 30 Under 30 Driving The Radical Transformation Of Marketing And Advertising

The 30 Under 30 Driving The Radical Transformation Of Marketing And Advertising

2014 30 Under 30: Marketing & Advertising The marketing and advertising industry has been undergoing rapid and radical cha...

Jan 6 2014, 7:26am CST

Can A Latin American Entrepreneur Help Disrupt Social Media Marketing In 2014?

Can A Latin American Entrepreneur Help Disrupt Social Media Marketing In 2014?

@giorodriguez  Maybe.  Keep an eye on Lance Rios, parallel entrepreneur, and first to be profiled in the new blog series, “150...

Jan 1 2014, 4:46pm CST

How To Double Your Content Marketing ROI In 2014

How To Double Your Content Marketing ROI In 2014

December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for th...

Dec 30 2013, 2:41pm CST

Is This The Future Of Mobile Marketing And Mobile Advertising?

Is This The Future Of Mobile Marketing And Mobile Advertising?

Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the lin...

Dec 30 2013, 2:01pm CST

The Less Is More Approach To Social Media Marketing

The Less Is More Approach To Social Media Marketing

One way to get back in control of your time in 2014 is to spend less time on social media. That’s not so simple if you use Face...

Dec 27 2013, 6:56am CST