Sony expanded its Playstation signature life-style products quite a bit. In the beginning were just Sony PSP cases now there is a complete wine accessory offering branded with your favorite game button symbols.
Besides the Playstation wine stuff, there are new PSP accessories, T-shirts and a wristwatch.
Sony opened a store in Japan filled with these products. I could not find an online store yet. AkihabaraNews has hi-res photos of most of the new Sony branded products.
Sony PSP Deals
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