Everyone's all a-tizzy these days over environmentally friendly cars, so the eighth annual Challenge Bibendum event, which began on Saturday, is more relevant than ever.
Challenge Bibendum is sponsored by Michelin (Bibendum is the name of their mascot), and has gained quite a bit of respect in France -- both the French President Jacques Chirac and the European Commissioner for Transport Jacques Barrot have given their support to the event, which is all about featuring the latest technological advancements for "sustainable road mobility."On Sunday, nearly 100 vehicles went on a trek spanning Paris, including secondary and primary roads, in the hopes of showing the city (and the world) that you can get around in motorized vehicles without guzzling gas. Their press release yesterday states more specifically Michelin's intentions with Challenge Bibendum:
"Challenge Bibendum was created to demonstrate the wide range of technological solutions that will enable the 1.5 billion cars on the road in 2030 (twice as many as today) to continue supporting economic development and freedom of movement, without creating unacceptable disamenities for society at large or energy supply problems."
Of course, the only cooler thing than these cars trying to protect our environment is the fact that they look so awesome and futuristic. You can check out an extensive photo gallery, as well as more information about the event, at ChallengeBibendum.com
Report Published by: Mark Raby
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