New TV-Playing Blimp: Goodyear, Eat You Heart Out

Posted: Jun 19 2006, 5:00am CDT | by , Updated: Aug 10 2010, 5:49pm CDT, in Other Stuff


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New TV-Playing Blimp: Goodyear, Eat You Heart Out

If you had to pick the least common advertising medium in the world, you probably wouldn't say "blimps" because you most likely wouldn't even think of it. It's a very obscure medium, but late Sunday, news came out about a revolutionary new blimp - one that actually plays video on the gigantic screen built on its side.

The 30' x 70' LED screen is more than twice the size of the Lincoln memorial statue, so it'd be pretty visible to a lot of people even at 1,000 feet in the air. The company responsible for the blimp, The Airship Group, just recently got FAA approval for the massive aircraft.The blimp's first commercial destination will be overseas, but its exact location is being kept confidential, as is information about who paid a whopping $5 million for a year-long commitment to show their ads on it.

Since this is a flagship campaign, it's got to be good news for that company. In a world flooded with digital cameras, you can just picture everyone who sees this blimp to be snapping pictures and video clips, therefore preserving the advertising message that will be shared with all their friends. Though, a decade or two down the road, the idea of "video blimps" will probably lose its novelty, just like regular blimps have by now.

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Report Published by: Mark Raby

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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