Wal-mart Unboxes Video Download Service

Posted: Feb 6 2007, 9:00am CST | by , Updated: Aug 11 2010, 12:55am CDT , in Other Stuff


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Wal-mart unboxes Video Download Service

Retail giant Wal-mart enters digital movie download business competing with Amazon unbox, CinemaNow and others.

Wal-mart has deals in place with all 6 major Hollywood studios: Walt Disney, Warner Brothers, Paramount, Sony, 20th Century Fox and Universal.
Download prices will be $12.88 to $19.88 on the day of the DVD release. You can choose between three resolution formats. PC Format: 640 X 480 maximum resolution, 30 fps, 1,500-1,700 kbps average bit rate, Portable Format: X 240 maximum resolution, 30 fps, 500-810 kbps average bit rate, PC & Portable: a combination of the above that requires 30% more storage.

The portable video format is not compatible with the Apple iPod video.
Because pricing is pretty close to disc pricing it is not really interesting. I like Amazon's unbox focus on short-term rental like downloads for a couple bucks better. If I go buy a full movie I want the disc.

More details in this NY Times article and on the Wal-mart Movie Download site, which is up and running in beta.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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