Google Does TV Ads

Posted: Apr 3 2007, 7:42am CDT | by , Updated: Aug 11 2010, 1:23am CDT, in News | Technology News

 

Google Does TV Ads
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Google officially announced today that they are starting a TV Ads trial.

Together with EchoStar and Astound Cable Google wants to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television. As part of this trial, we will be working with partners to use aggregate, anonymized set-top-box metrics to deliver timely and accurate viewing reports. Advertisers can use this data to understand the effectiveness of their TV ad campaigns and use this information to provide more relevant ads to viewers.
More details in this Google press-release.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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