UK Xbox 360 Ad Pulled

Posted: Apr 4 2007, 12:00pm CDT | by , Updated: Aug 11 2010, 1:25am CDT, in News | Gaming

 
UK Xbox 360 ad pulled
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An ad in the UK for the Xbox 360 has been pulled because the agency in charge of overseeing commercials said it was dangerous because it promoted hazardous driving.

Even though there was a disclaimer, the Advertising Standards Authority (ASA) in England said "the text reinforced the sense that the events in the ad were real, rather than fantasy, and were therefore capable of being copied". The ad featured street racing with a handful of cool moves. It will never again be seen on UK television.

Sounds like a bit of overkill, doesn't it? If we should ban every commercial that promoted dumb ideas, why are there still ads for Burger King?

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By Eric Raby

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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