Virtual network operator Blyk is proposing a new offer that goes a long way to prove that anything can be free as long as someone else pays for it. Blyk wants to have an unlimited free mobile phone rate. The catch? You'll be bombarded with advertisements on your handset.
A few big companies have already expressed interest, including Buena Vista entertainment, Coca-Cola and L'Oreal Paris. Blyk has already signed on with Orange to possibly offer the new service with the UK provider."Orange became the first operator to launch advertising on the mobile last year and feedback from our customers has been overwhelmingly positive. That makes Blyk's approach even more exciting and we shall be watching their progress with interest," said Orange's wholesale director Keith Greenfield.
By Eric Raby