Google Buys DoubleClick For $3.1 Billion In Cash

Posted: Apr 14 2007, 1:47am CDT | by , Updated: Aug 11 2010, 1:32am CDT, in News | Other Stuff

 
Google buys DoubleClick for $3.1 billion in Cash
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The guessing who will buy advertising company DoubleClick has an end. Google Inc. announced today a definitive agreement to acquire DoubleClick Inc., for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management.

"It has been our vision to make Internet advertising better - less intrusive, more effective, and more useful. Together with DoubleClick, Google will make the Internet more efficient for end users, advertisers, and publishers," said Sergey Brin, Co-Founder & President, Google Technology.
Google identified these advantages of the deal:

  • For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
  • For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
  • For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.
These deal means that most advertisement you see on the web will be from Google. Should we rename the Internet right away to Googlenet?

Via this press-release on DoubleClick.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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