For the first time ever, March saw monthly sales figures of mobile gaming exceeding those of ringtones in the United Kingdom, according to a GfK M2 report. Though it has yet to receive a significant amount of coverage in media outlets, mobile gaming is making its mark in the industry.
In March, over £83 million was spent on mobile games, compared to £76 million for ringtones. Even more surprising is how well mobile games are outselling music downloads. Cell phone-powered music downloads only raked in about £23 million during March.Mobile video spending for the month was around £11 million, with cell phone wallpapers just behind it at £10 million. The operators themselves account for about 90% of all mobile games. The other 10% would be, for example, if you buy a mobile game online and then download it to your cell phone.
This is also significant because of the constant growth seen in this market. It seems like a hot time to get into mobile gaming.
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