Nielsen/NetRatings Uses Total Minutes As Best Measure For Online Engagement

Posted: Jul 10 2007, 8:49am CDT | by , Updated: Aug 11 2010, 2:43am CDT, in News | Technology News


Nielsen/NetRatings Uses Total Minutes as best Measure for Online Engagement
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Nielsen/NetRatings announced today that they added both “Total Minutes” and “Total Sessions” metrics to NetView, its syndicated Internet audience measurement service. While NetView has always reported average time per person and average number of sessions, the new metrics deliver greater perspective on total engagement across sites.

“’Total Minutes’ is the best engagement metric in this initial stage of Web 2.0 development, not only because it ensures fair measurement of Web sites using RIA and streaming media, but also of Web environments that have never been well-served by the page view, such as online gaming and Internet applications,” said Scott Ross, director, product marketing for the NetView service.The top 10 Web brands ranked by total minutes in May were led by AOL Media Network, Yahoo!, and MSN/Windows Live. The majority of time spent at these properties was driven by their instant messaging applications and E-mail sites, which accounted for 63, 54, and 47 percent of their total minutes, respectively.
Via the Nielsen-Netrating site.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
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