Nielsen/NetRatings Uses Total Minutes As Best Measure For Online Engagement

Posted: Jul 10 2007, 8:49am CDT | by , Updated: Aug 11 2010, 2:43am CDT, in News | Technology News

 
Nielsen/NetRatings Uses Total Minutes as best Measure for Online Engagement
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";

Don't Miss: This How to find Fingerlings in Stock

Nielsen/NetRatings announced today that they added both “Total Minutes” and “Total Sessions” metrics to NetView, its syndicated Internet audience measurement service. While NetView has always reported average time per person and average number of sessions, the new metrics deliver greater perspective on total engagement across sites.

“’Total Minutes’ is the best engagement metric in this initial stage of Web 2.0 development, not only because it ensures fair measurement of Web sites using RIA and streaming media, but also of Web environments that have never been well-served by the page view, such as online gaming and Internet applications,” said Scott Ross, director, product marketing for the NetView service.The top 10 Web brands ranked by total minutes in May were led by AOL Media Network, Yahoo!, and MSN/Windows Live. The majority of time spent at these properties was driven by their instant messaging applications and E-mail sites, which accounted for 63, 54, and 47 percent of their total minutes, respectively.
Via the Nielsen-Netrating site.

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

This story may contain affiliate links.

This free App Solves You Holiday Shopping Problem


Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

Latest News

Comments

The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Advertisement

comments powered by Disqus