SanDisk launched a new ExpressCard flash memory card today with 8GB or 16GB of storage space. The new devices are aimed at the professional camcorder market that uses this format over hard drives or disc based systems.
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The SanDisk ExpressCard is expected to be available in November in both capacities. Recording time at 35MB/s will be approximately 30 minutes on the 8GB card and 60 minutes on the 16GB card. Sony is the first major manufacturer to embrace the new storage medium with its new XDCAM EX camcorder.
As is true of most new technologies, the ExpressCard will be expensive with the 8GB card going for $499.99 and the 16GB version selling for $899.99. "I've been using SanDisk Extreme cards for several years in my still photography work, because their high performance reduces shot-to-shot time and accelerates the process of downloading images from card to computer," said Robert Farber, an award-winning fine-art and fashion photographer and videographer. "I'm looking forward to trying out the SanDisk ExpressCard, so I can gain the same kind of workflow advantage when I'm shooting video."