Ford announced today that it is the first major auto maker to offer HD Radio across multiple product lines. HD Radio will be a dealer installed option available nationwide on nearly all 2008 model ford, Lincoln, and Mercury vehicles.
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"We believe HD Digital Radio will be an important part of Ford's commitment to delivering innovations with mass appeal," said Kim Irwin, Vehicle Personalization and Accessories manager for Ford's Customer Service Division. "We're helping our customers stay connected by supporting the features and functions they want in their vehicles. The dramatically improved audio, text and data features of HD Digital Radio - along with its hundreds of new radio stations - create a compelling combination at the right price."
Ford says the dealer-installed HD Radio option is available immediately and price will vary from dealer to dealer. HD Radio is aimed at increasing the sound quality from free over-the-air broadcasted radio programming.
Via HD Radio