Study Claims To Prove What TV Watchers Want In Interactivity

Posted: Jan 22 2008, 12:40pm CST | by , Updated: Aug 11 2010, 5:48am CDT, in News | Home Entertainment

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A new study has been released today that claims to prove what consumers want in interactive TV programming. According to the study from enseQuence 70% of TV viewers would sign up for another cable provider or satellite is it offered advanced interactivity at no additional charge.

I would bet a large portion of these same people would be willing to pay slightly more for the service, I know I would. The survey says that 72% of TV viewers now find programming to watch via the onscreen viewing guide.

The study also shows that 72% of reality TV watchers want to interact with the shows. 65% of those watching sports want to interact with the event, and 66% of viewers want to interact with commercials. An interactive TV commercial is an interesting idea that could get some of the DVR owners to stop skipping commercials.

Via enseQuence

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Tech and Car expert Shane McGlaun (Google) reports about what's new in these two sectors. His extensive experience in testing cars, computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
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