Multimedia Ad Revenues Expected To Be $12.6 Billion By 2012

Posted: Feb 13 2008, 8:51am CST | by , Updated: Aug 11 2010, 6:12am CDT, in News | Other Stuff

 
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At the core of the writers’ strike was the lack of revenue for writers from Internet distributed TV programs. A new report released today from Parks Associates on new advertising platforms and technologies shows that multimedia advertising will be huge.

The total advertising revenue from new media platforms in the U.S. is expected to be $12.6 billion by 2012 and advertising for broadband multimedia will account for over $6.6 billion of that total.

“The floodgate is open, and the deluge of ad spending to these new platforms is irreversible," says Harry Wang, Senior Analyst, Parks Associates. "There must be interest alignment among major stakeholders to avoid frictions like the Writers Guild strike that hinder content flow to these new platforms."

Via Parks Associates

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Tech and Car expert Shane McGlaun (Google) reports about what's new in these two sectors. His extensive experience in testing cars, computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.

 

 

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