Nielsen Says DVR Is Adding To TV Viewing Levels

Posted: Feb 15 2008, 12:38pm CST | by , Updated: Aug 11 2010, 6:15am CDT, in News | Home Entertainment

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According to Nielson DVRs are increasing the amount of time people spend watching TV. Nielson compared total TV usage for 18-49 year olds between November 2005 and November 2007; the data from 2005 was before wide spread adoption of DVRs and prior to Nielsen measuring DVR homes for its numbers.

The data shows that viewing had increased slightly throughout the day and was a full 3% higher at 9pm and 5% higher between 11pm and midnight.

Nielson says that the prime time period between 8pm and 11pm was expanding because people are watching shows they recorded alter in the evening. I can certainly see this; I rarely ever watch a live TV program any more. The vast majority of TV my family watches are programs we recorded at different times or on different days.

Via Nielsen

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