BBC Ends Its Digital Media Initiative After Spending £98M

Posted: May 25 2013, 3:34am CDT | by , in Technology News


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BBC Ends its Digital Media Initiative after Spending £98M

After failure in matters of goal accomplishment, the Digital Media Initiative was stopped by the BBC. Ending this technology project was a tough decision yet it was necessary for the long term survival and progress of the BBC.

After spending in excess of 98 million pounds in an effort to form a more close-knit and electronic working environment for its employees, the BBC has put an end to its Digital Media Initiative (DMI) for good. The “Beeb” as it is termed in its more slang moniker, was facing definite losses thanks to this costly and wasteful project. BBC announced on Thursday that it had become literally a white elephant of sorts. After scanning the details of the project it was curtailed. The DMI ran into trouble due to high maintenance costs.

In the words of Tony Hall, the Director General of the BBC, it had wasted a huge amount of the license fee payer’s money. No man in his right mind would have allowed such wastage to continue and so he finished its operating conditions there and then. An assessment is taking place right now to see where exactly the mistakes and foibles were made regarding this huge blunder of a scheme. Certain lessons will be gleaned from the operational procedures of the DMI. And the next time the BBC will be very careful.

Such projects had their dangers and this one tanked fast. Greater responsibility should have been shown regarding the whole venture. While affairs having to do with technology were not a bad deal, they had to be handled right. The DMI began five years ago and was essentially an attempt by the BBC to integrate modern technology into the structure of the organization. Siemens was the middle man which managed the entire stratagem. The bond with Siemens was later on broken and the deal was scrapped. Rising costs was the spanner in the works.

A seamless technological system was the dream that turned into a nightmare. But whatever happened is in the past now. The need for the latest systems has not disappeared and the BBC will continue in its path as usual. However, it will exercise greater prudence in the future. The errors they committed will only make them all the wiser. As for the tapeless scheme called DMI, that was to make the BBC mirror YouTube in its day to day life, it has become a part of history and will remain so.

Image Credit: Getty Images

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