Rockmelt Android App Launched

Posted: Jun 20 2013, 9:14am CDT | by , in Technology News


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Rockmelt Android App Launched

Rockmelt has rolled out its all new Android app on Wednesday. Rockmelt for Android is actually meant for all screen sizes and is a way different from its previous iOS app.

Rockmelt has launched its social search engine app for Android users after Apple's iOS and desktop exposure. Its journey started from a social web browser twisted to social news app for iOS and now extending its support for Android lovers. Current version supports multiple screen size and elevator button for faster scrolling. Artificial Intelligence modules keep track of content you share on web or follow. It searches internet to deliver your custom stream that suits your style. If you still feel it irrelevant, just go to address bar and search whole internet. In short it appears to pull internet news, stories according to categories and personnel need to fill up your screen in attractive style.

Rockmelt for Android app is integrated with popular social networks like Facebook and Twitter. You can keep updates with your Twitter followers and Facebook friends by following them inside of this application. It pushed a stream at your home screen which will also include from your personal contacts. Search engine market is tough and complicated where Bing and Yahoo are trying hard since years to beat Google but unable to do that. This tiny developer’s team challenged search business with different angle. Out tech experts have analyzed it, and found many flaws in it. It has separate publishers section that takes sponsored results. It destroys the equal distribution of content across web and do the app will deliver you only paid results while free eligible content would become obsolete.

The company was formed on a simple concept on changing human behavior and lack of search engine improvements. Eric Vishria and Time Howes designed the development and working strategy to launch their first product. They say that users are shifting from routine searching to more inclined and personalized feeds.

California based firm Rockmelt’s development team started a desktop browser in 2010. After two years of further research and user’s feedback, they launched an iOS application that lets you scroll through internet without entering a web address. In 2013, it made its way back to desktop and also targeted Android smartphones. Rockmelt has been founded in 2009 by $40 million investments from leading technology funding organizations. Ron Conway, Diane Greene, Khosla Ventures, First Round Capital, Andreessen Horowitz, Acel Partners and Bill Campbell have pitched in their share to $40 million supporting a new technology startup. Its board of members included Tim, Eric, Marc Andreessen, Jim Breyer and Vinod Khosla.

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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