The software giant, Microsoft has decided to abandon its “Project Brazil” which was to offer some competition to Amazon and eBay. The plans of building a rival to these two online giants was cancelled amidst speculation.
Microsoft had been thinking of making an online market platform to compete with the likes of Amazon and eBay and until recently it was firmly set in its decision. However, according to the Wall Street Journal it has now given up the plan. There is some degree of speculation as to the reasons behind the initial enthusiasm and final letdown. The whole effort was labeled “Project Brazil” and its goal was the formation of an electronic commercially viable nexus where a large array of organizations could gather and do beautiful business. The project was in the pipeline yet it failed in the end.
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Microsoft is running Bling Shopping, a forum that lets its operators match prices of products and contact respective merchandisers. When the rumors of “Project Brazil” made there way into common public knowledge there was talk of how Microsoft could get a boost in its image via this setup. But it was not to be. Had it got off the ground, the e-commerce icons would have been fixated into tomorrow’s versions of personal computers and tablets not to mention gaming devices. Microsoft would also have been in on the trade and commerce exchanges that take place on a regular basis. Substantial slashing of sales prices of products would have been the scenario that never was.
When contacted regarding the dramatic U-turn, Microsoft declined any comments on the situation. However, it was unanimously agreed upon that the action of curtailing this project was not a bad idea. The fact is that despite constant half-baked attempts at emulation, Microsoft cannot match wits with Google which is way ahead of it in its game plan. Already the Redmond division of Microsoft is facing losses. How the project would have fared is a question to which history will remain silent. On the whole, it was not very practical either.
The real world out there runs on actual things that work very well. However, not all is lost. Microsoft could re-launch this mega marketplace anytime it wants to. It is still fighting to keep its dreams alive. The project was kept briefly in its incubation phase but aborted due to certain undisclosed economic constraints. One thing which cannot be doubted though is Microsoft’s total commitment to improving its global commercial value. It was this endeavor which prodded it onwards to start “Project Brazil” and it is this drive to succeed which may reignite its desire to resuscitate an abandoned idea.