Apple purchases HopStop, the transit navigation app. The high tech giant bought the set up right after its merger with Locationary to further beef up its mapping software.
The purchase of HopStop would allow Apple to offer navigation and transit guidance within its Maps app on iOS and iOS X. This is precisely the point where it falls short in its service as compared to Google Maps. HopStop lends its platform in over 500 cities on a global level. It tells you how to get from one place to another whether as a pedestrian or as a driver. The deal is still under wraps according to Bloomberg report.
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However, word leaked out from Apple spokeswoman Kristin Huguet confirming AllThingsD about this acquisition. She said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Apple had previously engulfed Locationary, a region information company. It was all for the sake of improving its mapping service.
Apple’s mapping app was the subject of much satire since it often provided misleading and warped directions. This blunder had dogged its steps. The CEO, Tim Cook had apologized for the mistake. He had even suggested that if users faced too much trouble they may employ other sites such as Google.
Meanwhile, Apple has been steadily working on upgrading its mapping app. With the addition of HopStop to the list of acquisitions, Apple may get access to the sort of data it requires to get itself back in full form. HopStop is a tool that will help Apple in its journey. The people at Apple meanwhile show a certain nonchalance regarding their acquisitions. According to them, Apple is used to buying small companies so it’s no big deal.