Audi Fleet Shuttle Quattro Revealed For Ender’s Game

Posted: Aug 8 2013, 3:53am CDT | by , in News | Technology News

 
Audi fleet Shuttle Quattro Revealed for Ender’s Game
Photo Credit: Audi

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Audi designed a virtual car of the future for the upcoming movie Ender's Game. See the Audi fleet Shuttle Quattro in the latest Ender's Game trailer

Meet the hyper cool Audi fleet Shuttle Quattro. The fictional Audi fleet shuttle quattro seen in the film Ender’s Game marks the first time Audi has unveiled a purely virtual Audi in a feature film.

True to the company’s “Vorsprung durch Technik” philosophy, the brand with the four rings collaborated with director Gavin Hood and the production team to use the latest technology to digitally and seamlessly integrate the Audi fleet shuttle quattro into the futuristic environment of the film.

Audi noted that the technologically advanced world of Ender’s Game is reflected in the design of the model.

“The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist,” explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG. “As a result, our Audi becomes part of this fictional world.”

“Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in ‘Ender’s Game’ and at the same time had to take care to preserve our brand values,” said Frank Rimili, chief designer for the film project. “We were ultimately able to perfectly project our design philosophy into the fictional world of the movie.” Linda McDonough, a producer of “Ender’s Game,” added, “The Audi brand is already very forward thinking which made their inclusion in our film an organic fit.”

Watch the Ender's Game trailer below where the Audi fleet Shuttle Quattro appears.

Ender's Game will be in theaters on November 1.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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