Apple Updates App Review Guidelines Focusing Children Apps

Posted: Aug 15 2013, 4:58am CDT | by , in Apple


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Apple Updates App Review Guidelines Focusing Children Apps

Apple Incorporated has updated its app review guidelines. New rules and regulations have been formulated especially with regard to children for upcoming education policy & adult pastimes and gambling apps.

Certain restrictions and guidelines have been enacted as a part of Apple’s policy of getting its app act together. The United States government meanwhile has brought out its Children’s Online Privacy Protection Act (COPPA). This is meant for those youngsters who are under 13 years of age. The stringent laws that have been implemented will see to it that developers don’t get their hands on images, clips or sound bites related to those who are below the appropriate age. Some of the apps will be especially for little kids. Permission must be sought from the guardians or parents of the children before the developers start targeting them with advertisements.

There are even rules pertaining to gambling and other games of chance. Curtailment has been exerted over this field which has everything to do with adult interests. Apps which allow buying of game credits and legal tender have come under fire. Apple’s boundaries and barriers are final and developers will have to act in accordance with them. The users’ manual has been rewritten and so it must be read carefully before operating. All obscenity or inappropriate material has to go out the window since it harms the psyches of children. The bid to make iPads a part of pre-teen education in the United States is what has prompted these tough actions by Apple.

According to MacRumors, in new App Review guidelines, COPPA now restricts developers access to photographs, video, and audio along with name, address, and telephone number for under 13 kids.

17.3 Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children's privacy statutes, but must include some useful functionality or entertainment value regardless of the user's age. 17.4 Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, persistent identifiers, the ability to chat, or other personal data) from a minor must comply with applicable children's privacy statutes.

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