Apple Buys Mobile Transit App Embark

Posted: Aug 23 2013, 2:22am CDT | by , Updated: Aug 23 2013, 2:25am CDT, in Apple


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Apple buys transit mobile app Embark
Credit: Getty Images

Maps is on Apple's mind. Following HopStop, the company buys transit app, Embark.

Apple's maps app has more chewing to do, but that may soon change as Apple is now investing heavily to improve the service.

Following its acquisition of transit navigation app, HopStop, former Wall Street Journal reporter, Jessica Lessin, says that Apple has also bought a startup company called Embark. The company is known for developing the Embark app for iOS which is a free transit app. Lessin, however, doesn't have an idea as to how much Apple paid to buy the company.

People with knowledge of the acquisition said that Apple is planning to integrate the app into its current maps technology. Apple has confirmed the deal saying, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

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The Author

<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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