Apple Reportedly Acquires AlgoTrim For Advanced Mobile Data Compression And Media

Posted: Aug 28 2013, 6:38am CDT | by , Updated: Aug 28 2013, 7:01am CDT, in Apple


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Apple Reportedly Acquires Advanced Mobile Solutions Firm AlgoTrim

Apple has reportedly acquired a Swedish software firm AlgoTrim that develops advanced mobile data compression algorithms along with mobile imaging, video, and computer graphics. This acquisition will help Apple to build high performance and high quality mobile media for its devices with minimum memory requirements.

Now it's Apple's turn after Yahoo to go on a shopping spree. Apple has reportedly acquired another start-up based in southern Sweden. AlgoTrim is the small firm that is being bought by Apple now. The amount of acquisition deal is still not known. Apple has already reportedly acquired 6 start-ups in this year. AlgoTrim is the number 7. Apple has not given any comments till now about this acquisition.

AlgoTrim is a software firm that develops advanced solutions for mobile devices to maximize their performance in the area of data compression, mobile imaging, video, and computer graphics. As depicted by its name, firm develops such compression algorithms that use less bandwidth, power and memory and faster image processing specially JPEG ones.

AlgoTrim mostly use faster codec solutions in its mobile softwares that are best in the market. Apple has already acquired another Swedish face recognition firm, Polar Rose and 3D mapping company, C3.

TechCrunch reports via Rapidus that "AlgoTrim co-founder, CEO and head of software development Anders Holtsberg recently moved to Silicon Valley and is reachable via Apple’s own central telephone switchboard. Calls to AlgoTrim, as well as AlgoTrim incubator Minc, were met with the response that no one was allowed to discuss anything about an Apple acquisition at this time, a standard response for smaller companies snapped up by Apple."

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
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