Apple is eager as ever. That’s the reason why many of its iPhone shipments are to arrive in the United States beforehand. The launch is due on the 10th of September but already iPhone handsets are coming in droves.
Apple sure doesn’t like to keep its valued customers waiting. Like the eager beaver that Steve Jobs was, Apple techies too like their technology fast and furious. According to new reports, shipments of handsets are already arriving in American territory in scads. And the event at which they were supposed to debut is still about six days away. So the obvious question in everyone’s mind is: what’s the rush? It seems this is not a new phenomenon.
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Apple is known for its quick-paced delivery that surprises and shocks by its element of newness. Even now as this news is being read, Apple is stockpiling oodles of the handsets and will distribute them to carrier partners and third party retailers.
Sometimes when expectations are running high, it pays to stimulate the appetite for technology by unveiling the stuff a little ahead of schedule. This is the cunning and crafty strategy that Apple Incorporated has adopted for now. It has been used to playing such psychological pranks in the past.
Being the brainchild and creation of a very creative and playful individual who left us sooner than his time (Steve Jobs), Apple has a right to its pixie-like ethic provided it delivers quality stuff that works. And that is a guarantee every time.