Jony Ive's Leica M For (Red) Camera To Be Auctioned At Southeby’s

Posted: Oct 9 2013, 3:15am CDT | by , in Digital Camera


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Jony Ive's Leica M for (Red) camera to be auctioned at Southeby’s

Apple has been a loyal supporter of AIDs research, having been able to donate over $65 million since time immemorial. Apple's top designer, Jony Ive, is no different either. Teaming up with Australian industrial designer Marc Andrew and German optics company, Leica Camera, Ive worked on a special camera called the Leica M. And it will be auctioned at Southeby’s on November 23rd.

Leica says that the main goal of the auction is to raise money for The Global Fund which aims to fight AIDS, Tuberculosis and Malaria. The Leica M for (RED), as it is called, features a full-format CMOS sensor and a Leica APO-Summicron –M 50mm f/2 ASPH lens. As if to laud Ive's fascination with aluminum, the camera features a laser-machined aluminum body. It took 85 days, 1000 parts, and 561 protoype models to create the final version of the camera.

Source: Leica

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<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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