Microsoft To Develop Tracking Technology To Replace The Cookie

Posted: Oct 10 2013, 9:03am CDT | by , Updated: Oct 10 2013, 9:04am CDT , in Technology News


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Microsoft to Develop Tracking Technology to Replace the Cookie

Cookies are bunk! All are agreed that the cookie found on most sites is an outdated phenomenon. The death of the cookie will be the birth of a new age in online advertising.

Barely a month after Google started its tracking technology to replace cookies, Microsoft is following suit. It seems all the big ones from Google to Microsoft and even Apple have had enough of the cookies policy that accompanies some sites. The proverbial Cookie Monster’s days are over!

In particular, Microsoft is working on a technology that would keep tabs on users of tablets, PCs and smart phones that support Windows OS. The Xbox, Internet Explorer and Bing are included in this experiment in change. This is the latest setback to what in ordinary language are called cookies. These are utilized in the supposedly benign surveillance of browsers. The goal of course is marketing and advertising.

However, the fact of the matter is that cookies are a blatant disregard of privacy and confidentiality. Whatever the case, they are to go into the trash bin of cyber-history. Although a large number of advertisers are dependent upon this mode of tracking targets, it has outlived its usefulness.

Even Apple’s Safari Browser and Mozilla Firefox have outlawed cookies. Part of the reason for the extinction of the cookie phenomenon is the advent of smart phones. They are conspicuously absent from the platforms found on these devices. Facebook too has shown the thumbs down signal to this soliciting nuisance. Microsoft has won the day by being the first one to slay an evil dragon of sorts that was making people wary of its meddling ways. Cookies are bunk!

Source: AdAge

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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