Amazon Betas Will Convert Web Viewers Into Consumers

Posted: Oct 21 2013, 9:27am CDT | by , in News | Technology News

 
Amazon Betas will Convert Web Viewers into Consumers
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Amazon has high hopes for Betas. It really believes that this program will convert web viewers into consumers in a jiffy.

Amazon’s new comic show “Betas” depicts a group of young adults that work their buns out to develop a site similar in stature to Facebook. The whole shebang is a brainchild of Jeff Bezos, the highly creative CEO of Amazon. The platform has supporting cash of $10 million to $50 million behind it. With this show, Amazon has joined the ranks of Netflix and Hulu LLC. It is basically a radical departure from cable TV and network viewing.

The spectrum for content delivery has widened considerably in recent years. And Amazon is at the center of the experience. Old School Television has gone the way of the dinosaurs. The viewership habits have changed markedly. And it is especially the quick hop to Net viewing that has upset the apple cart.

Comcast and DirecTV have changed tack since this radical shift in consumer choice. Nowadays preferences have become more varied and niche-oriented. Suddenlink Communications too is seriously considering dialogue with Netflix regarding this platform. Amazon meanwhile is in the know as far as this trend is concerned.

Its show Betas is getting some solid feedback from viewers. It is in the future that profits will accrue from the program Betas. There remain certain obstacles in the complete success of Betas. The plot, script and content are all market-driven and Amazon is not interfering in the burgeoning and blossoming of its show.

Source: Bloomberg

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
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