Amazon Lends Free Merchandise To Top Reviewers

Posted: Oct 31 2013, 8:19am CDT | by , in News | Technology News

Amazon Lends Free Merchandise to Top Reviewers
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Amazon rewards some very competent reviewers for its products. Amazon Vine is a program that lends free merchandise to the top review writers on regular basis since 2007.

Amazon’s reviews are written by thoughtful buyers who are lending some valuable feedback. But top reviews (positive or negative) are penned by very lucky people who get a ton of stuff free of cost. While this may sound too good to be true, it is a fact. Some of the high-ranking reviewers are often sent a product absolutely free.

Amazon rewards top reviewer within a month’s time. Amazon is running an invitation-only program for the site's top reviewers, termed Amazon Vine. It has been in operation since the past six years or so. From earphones to laser printers and bikes, there’s no limit to the valuable goods you could get delivered to your doorstep.

There is a proviso though. Reviewers must not sell or give the products to anyone else. Many of them say they have everything from oodles of batteries to whole buckets of Blue-tooth devices. In other words, a virtual goldmine of consumer durables keeps collecting dust in the homes of reviewers. And while this was an inside job which was not meant to be revealed, now the cat is out of the bag.

However, the standards are very stringent at Amazon. Just because a person receives a no-costs-attached product doesn’t mean he has to write a positively glowing review. He just has to lend his honest opinion about the marketable object of desire.

Source: NPR

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