Gartner's Q3 2013 report shows that 455.6 million mobile phones were sold, out of which 55% are smartphones. Android sales account for quite a huge chunk of the world market. Android holds 81.9% shares while Samsung again becomes the leader in worldwide smartphone sales with 32.1% shares. Apple just hold 12.1% shares.
It seems the Android market has reached the point of super-saturation. And never before in its history has the sales of smartphones made it to 55% of the overall market. In third quarter of 2013, smartphones sold 250.2 million units which is almost a 46% growth figure since Q3 of 2012. The major growth occurred in the Asia Pacific area, with smartphones showing a surplus of 77.3%.
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Mobile phones meanwhile grew by 11.9 %. Western Europe and the two Americas also portrayed an upward surge in market activity. However, sales of feature phones showed a downward slump. This was especially so in the Sino-sphere and in Latin America.
“Sales of feature phones continued to decline and the decrease was more pronounced in markets where the average selling price (ASP) for feature phones was much closer to the ASP affordable smartphones,” said Anshul Gupta, principal research analyst at Gartner. “In markets such as China and Latin America, demand for feature phones fell significantly as users rushed to replace their old models with smartphones.”
This year the global figure for mobile phone sales is to amount to 1.81 billion units. This is a progress of 3.4% since last year. The holiday season is at hand and many consumers will choose smaller tablets over earlier brands of smartphones. “We will see several new tablets enter the market for the holiday season, and we expect consumers in mature markets will favor the purchase of smaller-sized tablets over the replacement of their older smartphones” said Mr. Gupta. Samsung shows flat growth and it still has a lead over Apple. This is especially due to the Samsung Note 3.
Lenovo meanwhile is at #3 after Samsung and Apple. Lenovo becomes number 3 worldwide smartphone vendor for the very first time. Overall though, it is Google which is king. Android has crossed the 80% milestone. Android OS now runs on 81.9% of the smartphones gloably. It’s a fight to the finish alright for many well-known brands which include Nokia which comes under the aegis of Microsoft. May the best brand win!