Microsoft’s recent acquisition of Nokia continues to look just like a canny move as Windows Phone gains some momentum worldwide, driven almost entirely by the Finnish phone-manufacturer’s handsets.
Windows Phone is making a real progress and now makes up one in 10 smart phone sales across the main five major European markets; which are the UK, Germany, Italy, France, and Spain. According to the latest data from the market analysts Kantar WorldPanel, we came to know about that.
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Android OS still remains the number one system in most of the countries, but Windows Phone is gaining faster than Android and iOS. In the UK, it is now accounted for 11.4 percent of the market and up 7.2 percent compared with the same period last year, which are easily overpowering BlackBerry taking 3.1% of the market to take third place. However, Google’s Android Operating System still dominates in the UK with a 58.4 percent share of the market, and being followed by Apple’s iOS with 27 percent share. Apple’s share is expected to receive a big boost in the run up to Christmas by the experts. The full and final impact of the new iPhones will be seen at the Christmas Eve when iOS is expected to bounce back strongly in the Britain, the United States, and Australia.
And meanwhile, the global growth of the Windows Phone stems partly from the historical popularity of budget Nokias with the lower users. For example, in the Latin American countries, the race to update to the expensive smart phones has been far less substantial and for a many users who own a Nokia-built feature phones, the logical upgrade is to budget those Lumia handsets running on Windows Phone.
Price is the main barrier in developing markets in current times and the budget Lumia 520 opens the door to smart phone ownership for many of the low-budget people. Kantar WorldPanel’s report also make a note on that Android continues to reign supreme in China also, accounting for an 81.1 percent share of the market and up 14.6 percentage points from last year. The popularity of their domestic manufacturers is growing from around 30 percent to the height of 44 percent of smart phone sales from the year 2012 to 2013.