Apple Buying PrimeSense To Integrate In ITV?

Posted: Nov 23 2013, 9:35am CST | by , in Apple


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Apple Buying PrimeSense to Integrate in iTV?
Photo Credit: PrimeSense

Apple is allegedly in the process of buying PrimeSense, the company behind the original Microsoft Kinect sensor

The rumors that Apple spent about $345 million for PrimeSense originate from Apple Balla. The deal is to be finalized within the next day or two.

PrimeSense in July denied rumors that Apple offered to buy them for $280 million, but it now looks like the negotiations have been ongoing at the time the original story was published. The official announcement of the Apple’s purchase of PrimeSense is expected soon.

The question is what Apple plans to do with a company that invented motion tracking. The most logical speculations hints to the integration of a motion controlled user interface, together with Siri integration, in the new Apple iTV.

This is also part of the report in the Israeli newspapers. Apple's main purpose for purchasing PrimeSense is supposed to be in order to use the technology to power interface that is motion-controlled. The technology could also easily become a part of the future models of iPhones and iPads.

PrimeSense did not use motion sensor technology in the Xbox One Kinect, although it continued to further develop its motion sensing devices since the original Kinect sensor. The company now has a new, much smaller version of the sensor, called Capri sensor, which is supposedly going to be integrated in the iTV.

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The Author

<a href="/latest_stories/all/all/27" rel="author">Bijon Kumar Pramanik</a>
Bijon Kumar Pramanik is an experienced technology writer working since years in the consumer electronics field.




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